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AI & Automation

AI in Advertising

Machine learning and generative AI applied to bidding, creative, targeting, and agentic media buying.

Related topics:Programmatic AdvertisingDSP (Demand-Side Platform)Measurement & Attribution

  1. How to strengthen your brand story to improve AEO visibility

    What others say about your brand can influence how it appears in AI answers. Learn how to audit, update, and reinforce your brand story across the web.

    Oct 6, 2026AEO visibilityBrand storySEOMarketingContent strategy

  2. How to tell if AI advice is worth your attention

    Before adopting the latest AI tactic, look for evidence, experience, and results you can replicate — and make sure the solution solves a real problem.

    Oct 6, 2026AIMarketingEmail Marketing

  3. PubX Raises $5 Million And Buys Digital Governance Startup Compliant

    PubX, a UK-based agentic AI ad startup, has raised $5 million and acquired Compliant, enhancing its capabilities in media quality and governance.

    Oct 6, 2026ad tech acquisitionagentic advertisingagentic AIAndrew MoleCompliantdata governancemedia governancemedia quality

  4. Want an AI-Built MMM You Can Trust? Start With a Thesis

    AI can build a marketing mix model in days. Whether you should believe it is another matter. On this episode of Inside the Stack, AdExchanger speaks with Madan Bharadwaj, Founder and CEO of M-Squared, about how marketers can decide whether an AI-built marketing mix model is reliable enough to act on.

    Oct 6, 2026AIattributionIncrementalityM-SquaredMarketing Mix ModelingmeasurementMMM

  5. DAIVID Puts Emotion at the Heart of Media Buying with New Solution that Helps Advertisers Buy Inventory Based on How Audiences Feel

    DAIVID has launched MoodBoost, a solution that enhances media performance by helping advertisers choose ad placements based on the emotional impact of surrounding content.

    Oct 6, 2026AdvertisingAIMediaEmotionOptimization

  6. MadTech Daily: SPUR Unveils AI Content Tracking Standard; Singapore Digital Economy Reaches $113bn

    In today’s Digest, we discuss SPUR unveiling an AI content tracking standard, Singapore’s digital economy reaching S$113bn (£66.74bn), and YouTube putting original content first in its Shorts algorithm.

    Oct 6, 2026AIDigital EconomyYouTubeContent TrackingMadTech

  7. AI: The Threat and the Opportunity

    Columnist Alex Lamaro-McCrindle explores how AI can reshape job roles, particularly for junior team members, highlighting potential growth opportunities in a landscape often viewed as threatening.

    Oct 6, 2026AIAutomationPeopleCareer DevelopmentWorkplace

  8. Locala Launches CTV Planner to Adapt CTV Investment to the Realities of Every Market

    As connected TV has become increasingly important in advertisers’ strategies, the ability to plan CTV investment with greater precision is becoming critical. Locala today announces the launch of CTV Planner, a new solution designed to help media teams plan CTV investment based on campaign objectives, while taking into account the specific business and market context of each brand.

    Oct 6, 2026AdvertisingCTVInvestmentTechnology

  9. Cotswold Outdoor Group Expands Retail Media Strategy to In-Store with Broadsign and IUF

    Retail media technology provider Broadsign and in-store media integrator IUF announced a collaboration with UK retailer Cotswold Outdoor Group to expand its retail media network with a scalable in-store advertising infrastructure.

    Oct 6, 2026Retail MediaBroadsignCotswold Outdoor GroupIUFAdvertisingOmnichannel

  10. Google Sends Emails to Site Owners About New Preferred Sources Feature

    Google has started notifying site owners about their subscriber counts using the new Preferred Sources feature, alongside a survey for feedback.

    Oct 5, 2026GoogleSearchSearch ConsolePreferred SourcesWebmastersJavaScriptSEO