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AI & Automation

AI in Advertising

Machine learning and generative AI applied to bidding, creative, targeting, and agentic media buying.

Related topics:Programmatic AdvertisingDSP (Demand-Side Platform)Measurement & Attribution

  1. General AI is generally fine, but a new study shows that for SEO problems you should get a specialist.

    A new study reveals that while general AI is effective for obvious SEO, it struggles without clear evidence, making human specialists crucial for complex SEO issues.

    Oct 8, 2026AISEOMarketing TechnologyB2B Marketing

  2. Agentic media buying needs malware guardrails: A PropellerAds view

    As AI takes on more campaign decisions, traffic-quality and security signals need to become part of the optimization logic.

    Oct 8, 2026Marketing artificial intelligence (AI)Sponsored Content

  3. How Data And Ad Tech Vendors Are Preparing For The iOS 27 Fallout

    Against the backdrop of Advertising Week New York, vendors in the programmatic ecosystem are grappling with the fallout from Apple's iOS 27 update, which blocks key data sources for ad serving and analytics.

    Oct 8, 2026Advertising IDsappleApple AdsAudigentAWNYID5iOS 27LiveRamp

  4. OpenAI launches visual ads alongside image generation results

    In today's Digest, we discuss OpenAI launching visual ads alongside ChatGPT image generation, Brussels considering a broad corporate levy on big tech, and pubX raising USD$5m as it acquires Compliant.

    Oct 8, 2026Agentic AIAIBig TechChatGPTOpen WebOpenAI

  5. Relevant Digital Appoints Alex Fawcett as VP, Customer Success

    Relevant Digital has appointed Alex Fawcett as VP, Customer Success, enhancing the focus on customer satisfaction as the company expands globally.

    Oct 8, 2026Relevant DigitalCustomer SuccessLeadershipAppointmentsAIDigital Publishers

  6. How Does Agentic Buying Work In CTV?

    Given how much agentic AI pervades nearly every conversation these days, it’s easy to overlook how nascent the technology still is, particularly when it comes to buying ads on connected TV.

    Oct 8, 2026agentic advertisingCTVdigital marketingad buyingInterMediaVibeOlyzonMCP

  7. What Is the Industry Saying About Adland’s Priorities?

    Shirley Smith, SVP Sales EMEA at Innovid, takes a look at the major pressure points in ad tech, and the moves the industry is making...

    Oct 8, 2026AIAd TechAdvertisingGovernanceCareer Development

  8. Panda Partners with Spike and GoWit to Power the Next Phase of E-Commerce Media in Saudi Arabia

    Panda Retail, one of Saudi Arabia’s largest grocery retailers, partners with Spike Media Saudi and GoWit to enhance its digital media capabilities and accelerate the growth of its E-commerce Retail Media platform.

    Oct 8, 2026E-commerceRetail MediaDigital TransformationSaudi ArabiaPartnerships

  9. How The OAAA Is Guiding DOOH Through Its Next Stage Of Programmatic Evolution

    An interview with Patrick Dolan, Chief Operating Officer, OAAA about the growth of Digital Out-Of-Home (DOOH) and the strategies being implemented to enhance programmatic advertising.

    Oct 8, 2026agentic AIDOOHIABOAAAprogrammatic DOOH

  10. Stop letting AI make your marketing decisions

    AI can support marketing implementation, but experienced marketers must guide strategy, evaluate work and stay accountable for results.

    Oct 7, 2026MarketingArtificial IntelligenceDigital Marketing