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AI & Automation

AI in Advertising

Machine learning and generative AI applied to bidding, creative, targeting, and agentic media buying.

Related topics:Programmatic AdvertisingDSP (Demand-Side Platform)Measurement & Attribution

  1. How to Plan for 2027 When Traffic is Down and AI Won't Attribute

    It’s planning season! As most execs set traffic targets based on revenue, industry changes challenge traditional methods. Understanding visibility and influence before a website visit becomes crucial for strategic planning.

    Oct 21, 2026Search Engine OptimizationAI MarketingDigital PRBrand VisibilityCommunity Engagement

  2. Latest SEO, PPC, and Digital Marketing Jobs

    Explore the newest job openings in SEO, PPC, and digital marketing across various companies, including remote positions and details about roles still available from previous weeks.

    Oct 9, 2026SEOPPCDigital MarketingJob ListingsEmployment

  3. Not everyone in marketing should be an AI builder

    Marketing teams are rewarding AI builders, but they also need maintainers, monitors, and users. Here's why those roles matter.

    Oct 9, 2026AIMarketingBusiness Strategy

  4. AI budgets are growing faster than proof of ROI

    Companies are spending heavily on AI, but most agent projects are still short of full scale and many marketing teams can’t show clear financial value.

    Oct 9, 2026AIMarketingROIMarTechEnterprise

  5. Nestlé Mexico Had More Scale Than It Knew What To Do With – Until It Unified Its Data

    Nestlé México faces challenges by owning over 70 brands, requiring a sophisticated understanding of customer experiences across diverse products. By partnering with Treasure AI, the company aims to leverage data more effectively, enhancing customer engagement and targeting.

    Oct 9, 2026ad personalizationAIaudience engagementaudience targetingElsa VencesLa LecheraNestléNestlé Mexico

  6. TeqBlaze Expands TeqMate AI into a Cross-Platform Automation Ecosystem for Ad Tech Teams

    TeqBlaze expands its TeqMate AI ecosystem to integrate with various ad tech tools, enabling automation of workflows for AdOps, RevOps, and business development teams.

    Oct 9, 2026Ad TechAIbusiness growthDSPSSP

  7. Social Commerce Surges 457% and AI Fashion Searches Rise 44% During Christmas, Captify UK Data Reveals

    New Captify data shows the UK Christmas shopping journey is becoming increasingly fragmented across social commerce, conversational AI, search and physical retail, creating a more complex festive battleground for brands looking to capture demand.

    Oct 9, 2026Social CommerceAIChristmas ShoppingUK RetailSearch Intelligence

  8. The Stack: Media Consolidation Moves

    This week, regulators stepped up scrutiny of major technology platforms, the media industry saw another significant consolidation move, and new standards emerged to address how AI systems use publishers’ content.

    Oct 9, 2026MediaTechnologyAIConsolidationRegulation

  9. The Evolution of Agentic Media Buying: Insights and Challenges

    Agentic media buying is moving from theoretical discussions to practical applications in advertising, raising new challenges regarding autonomy and decision-making processes.

    Oct 8, 2026agentic AImedia buyingadvertisingprogrammatic advertisingcampaign optimizationsecurity in advertisingAI in marketing

  10. Brand measurement needs a new source of truth

    AI makes it possible to combine search, social, ecommerce, and commercial signals for a more continuous view of brand health.

    Oct 8, 2026Brand MeasurementAI in MarketingConsumer UnderstandingBrand EquityMarketing Strategy