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AI & Automation

AI in Advertising

Machine learning and generative AI applied to bidding, creative, targeting, and agentic media buying.

Related topics:Programmatic AdvertisingDSP (Demand-Side Platform)Measurement & Attribution

  1. Scope3-Backed Contextual AI Platform Classify Aims To Disrupt Curation

    A new contextual curation platform called Classify, backed by industry veterans, aims to innovate contextual and semantic targeting beyond traditional keyword-based approaches.

    Jun 3, 2025agentic AIamazonappnexusBrendan NormanBrian O'KelleyChatGPTClassifycontextual targeting

  2. GumGum's Peter Wallace on the Power of Contextual Advertising

    In our latest TraderTalk, GumGum's General Manager EMEA, Peter Wallace, joins ExchangeWire CEO Rachel Smith at the legendary whiteboard.

    May 29, 2025Contextual AdvertisingGumGumMarketingTraderTalkAI

  3. Adform's Jochen Schlosser on the End of Xandr and the Future of the DSP

    Adform's CTO, Jochen Schlosser, makes a welcome return to the legendary ExchangeWire whiteboard.

    May 23, 2025Agentic AIAIArtificial IntelligenceDSPPrivacyTraderTalk TV

  4. As CTV Blooms, It’s Knives Out For The Trade Desk’s Take Rate

    The Trade Desk's take rate remains stable at around 20%, even as competitors with lower rates gain traction, particularly in the growing Connected TV advertising market. This article explores the implications of the Trade Desk's pricing strategy amidst increasing pressure from rival DSPs.

    Apr 28, 2025Amazon DSPDSP Take ratesPontiac DSPthe trade deskTTD

  5. How Shutterfly Used A Search-Powered Custom Algorithm To Zoom In On New Customers

    Shutterfly's innovative CTV campaign utilized a search-based custom algorithm to effectively target new customer segments, demonstrating the viability of non-ID-based targeting strategies.

    Apr 28, 2025campaign optimizationCTVShutterflyAI-modelingdata-driven marketing

  6. Snap’s New Generative AI Ad Format Emphasizes Engagement Over Scale

    Snap has unveiled sponsored AI lenses, a new generative AI ad format that allows users to interact in unique ways, enhancing storytelling and engagement while keeping experiences organic and fun.

    Apr 8, 2025ad creativegenerative AIGrace KaoSnapSnapChatsponsored AI lenses

  7. Wonder Group’s Plan To Win The Mealtime App Category Depends On Growing A Major Ad Business

    The first few months of 2025 have seen a surge of M&A, particularly in the commerce and retail media category, including Wonder's recent acquisition of Tastemade for $90 million.

    Mar 27, 2025AdExchanger CommerceGrubhubRetail MediaWonder Group

  8. This Investment Firm Is Acquiring A Newsletter Ad Platform To Build Email’s Answer To Taboola And Outbrain

    Redbrick, a Canada-based tech investment firm, has acquired Paved, a programmatic newsletter platform, to capitalize on the growing email newsletter market.

    Mar 11, 2025email newslettersAdTechinvestmentRedbrickPaved

  9. ExchangeWire Media Pulse H2 2024

    The second half of 2024 in the media, marketing, and commerce industries progressed in much the same way as the first: a thrilling cavalcade of legal developments, national elections, and the continued revival of investment in the sector.

    Oct 1, 2024MediaMarketingCommerceAdvertisingAILegal Developments

  10. How Omnicom’s AI Virtual Assistant Does The Campaign Grunt Work For Planters

    Omnicom’s new generative AI virtual assistant, Omni Assist, is designed to help agency employees solve specific challenges like audience analysis.

    Sep 5, 2024AIOmnicomPlantersHormelMarketingAdvertising