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AI & Automation

AI in Advertising

Machine learning and generative AI applied to bidding, creative, targeting, and agentic media buying.

Related topics:Programmatic AdvertisingDSP (Demand-Side Platform)Measurement & Attribution

  1. Moloco Invests In Its Competitor Topsort As The Retail Media Stakes Go Up

    The retail media company Moloco has invested in Topsort, another retail media startup, aiming to strengthen their market position amid growing competition.

    Jul 11, 2024MolocoRetail MediaTopsortfeatured

  2. Pandora Integrates With UID2 To Raise The Volume On Programmatic Audio

    Pandora becomes the first digital audio platform to integrate The Trade Desk’s UID2 alternative ID, enhancing addressability for ads and strengthening its programmatic capabilities.

    Jun 17, 2024AdsWizzCTVDigital Audioin-app adsmobile webpandoraprogrammatic audioSiriusXM

  3. Expedia Has Booked Its Trip To Ad Land

    Expedia Group solidifies its role in the retail media revolution by consolidating first-party data across its portfolio and developing a programmatic advertising business, aiming to mirror successful strategies of traditional retail giants.

    May 14, 2024ExpediaRetail MediaTravel Media Network

  4. Buyers Want Flexibility And More Programmatic Execution In This Year’s Upfronts

    TV buyers predict streaming publishers will heed their demands for greater flexibility, more programmatic execution and improved measurement during this year’s upfront season.

    Apr 30, 2024alt TV currencyalt TV measurementDanielle DeLaurodigitasJenny SchauerKelly MetzMiQMohammad Chughtai

  5. Google’s Ad Network Biz Dips, But Search Brings Home The Bacon

    Google's revenue from its Search remains strong despite declines in its ad network business, indicating a shift in monetization strategies as the company explores generative AI and new search formats.

    Apr 26, 2024googlegoogle searchalphabetyoutube

  6. Google Ads Expands Self-Serve Conversion Lift to Search and Performance Max Campaigns

    Google Ads is expanding Conversion Lift, allowing self-serve access to incrementality measurement for Search and Performance Max campaigns, previously requiring Google representative assistance.

    Apr 25, 2024Google AdsConversion LiftPerformance MaxSearch CampaignsIncrementality Measurement

  7. Disney Uses Self-Service To Attract New Buyers – With A Focus On Local

    Disney is moving forward with automating its ad sales, introducing a self-serve programmatic option to attract local advertisers with enhanced targeting capabilities.

    Oct 25, 2023Disney Ad SalesDisney Campaign ManagerDisney programmaticGogi GuptaGupta MediaHulu ad managerInnovidJamie Power

  8. Preventing AI Workflows from Degrading: Understanding Context Engineering

    This article delves into the importance of managing context in AI workflows, particularly when using large language models (LLMs). It explains the concept of 'context rot' and offers solutions to maintain effective AI output.

    Oct 24, 2023AIContext EngineeringLarge Language ModelsWorkflow Optimization

  9. Building Topic Clusters for SEO in the Age of AI

    Ranking well in search isn’t just about targeting individual keywords; it's about building authority around topics that matter to your audience and your business. This article offers a comprehensive guide on how to research, build, and connect topic clusters, covering common mistakes and strategies for success.

    Oct 21, 2023SEOAIContent MarketingDigital MarketingGoogle Search

  10. The AI Anxiety of Leaders: Navigating Executive Concerns

    Leaders are feeling anxiety about AI, prompting concerns about job security and the future of business strategies. This article explores how to address these worries effectively and offers insights on managing expectations and reassurances for executives.

    Oct 20, 2023AILeadershipOrganizational BehaviorExecutive AnxietySEO