AdTech Radar

11 results for “Attention” Clear

1. AudienceProject & xpln.ai Partner to Introduce Cross-Media Attentive Reach Measurement

   AudienceProject and xpln.ai team up to provide insights on attentive campaign reach across channels, enabling smarter advertising decisions.

   Tech trendAttentionCross-MediaMeasurement

2. Google Ads Introduces New Policy Summary Page for Advertisers

   Google Ads has launched a centralized Policy Summary page to help advertisers manage policy issues affecting their accounts and ads more efficiently.

   Google AdsPolicy SummaryAdvertising

3. LG And Magnite Launch Agentic Home Screen Ads With A Winning NFL Quarterback

   LG smart TV home screen inventory is now accessible for media buying through agentic AI, featuring a campaign with NFL quarterback Brock Purdy.

   Tech trendAgentic AdsHome Screen AdsMagnite

4. On Device Launches Brand Lift Data API, Redefining Brand Lift Measurement for the Outcomes Era

   On Device, an advanced Brand Lift data company, launched its Brand Lift Data API, enabling clients to access high-quality, transparent Brand Lift data that connects advertising exposure with verified brand outcomes.

   AdvertisingBrand LiftData

5. IAB Europe Launches CTV Measurement Framework and Transparency Principles

   IAB Europe has released the final CTV Measurement Framework and Transparency Principles which provide common metrics and expectations for CTV campaigns to ensure consistency and accountability in measurement.

   Tech trendCTVMeasurementTransparency

6. Silverpush and PubMatic Launch Global Episode-Level Contextual CTV Segments

   Silverpush partners with PubMatic to enable targeted episode-level ad placements on CTV platforms, enhancing contextual advertising.

   Tech trendSilverpushPubMaticContextual Advertising

7. OpenX Launches AI-Powered Media Decisioning Suite: OpenX IQ

   OpenX announces the introduction of OpenX IQ, a suite of AI and machine learning capabilities to enhance media buying strategies for advertisers, agencies, and publishers.

   AIMedia BuyingProduct Launch

8. Meta Introduces New Advertising Tools: Ads Super Burst and More

   Meta announced new advertising tools including Ads Super Burst, First Impression Ads, and expanded Reels Trending Ads, aiming to enhance brand visibility and measure impact effectively.

   MetaAdvertisingSocial Media

9. Meta Introduces New Advertising Tools for Brand Advertisers

   Meta announced new advertising tools including Ads Super Burst, First Impression Ads, and more, aimed at helping advertisers reach larger audiences and measure brand impact more effectively.

   Tech trendMetaAdvertisingFacebook

10. OpenAI Expands ChatGPT Ads with New Visual Format and Measurement Tools

    OpenAI is introducing a new visual ad format for ChatGPT, expanding measurement integrations and brand suitability tools to enhance its advertising platform.

    Tech trendChatGPTAdvertisingOpenAI