AdTech Radar

116 results for “AI” Clear

1. How to maximize ROI with first-party data strategies

   Signal loss is forcing a shift to value-exchange collection and native identity resolution to protect pipeline revenue.

   Oct 5, 2026Tech trendfirst-party datamarketing strategiesB2B

2. DV Launches Attribution Measurement and Advances Brand Suitability for ChatGPT Ads

   DoubleVerify has introduced attribution measurement for advertising on ChatGPT, enabling advertisers to evaluate its impact on customer journeys and return on ad spend.

   Oct 5, 2026Tech trendDoubleVerifyChatGPTAdvertising

3. The Media Shop and PubMatic Launch Southeast Asia's First Agentic Luxury Campaign

   PubMatic partners with The Media Shop to run a groundbreaking agentic advertising campaign for a luxury watch brand, reaching high-net-worth audiences across multiple Asia Pacific markets.

   Oct 5, 2026Tech trendPubMaticagentic advertisingprogrammatic advertising

4. Using Natural Language User Profiles in Recommender Systems

   Oct 4, 2026Tech trendNatural Language ProcessingRecommender SystemsUser Profiles

5. Apple’s Latest Privacy Move In iOS 27 Hits Different Than ATT

   Apple's new iOS update creates significant disruptions for ad tech, similar to but distinct from the App Tracking Transparency (ATT) framework.

   Oct 2, 2026Tech trendApple AppTrackingTransparencyApple ATTAudigent

6. Google Ads API v26 Launches with Search Lift Measurement and New Campaign Controls

   Google has released version 26 of the Google Ads API, introducing new measurement capabilities and expanded support for Performance Max campaigns, along with updates to campaign management.

   Oct 1, 2026Tech trendGoogle Ads APISearch LiftPerformance Max

7. Google Ads API Release Schedule Accelerates to Twice Monthly

   Google is accelerating its Google Ads API release schedule to twice a month starting with version 26 in October 2026, providing developers with quicker access to new features.

   Oct 1, 2026Tech trendGoogle AdsAPIAdvertising

8. Google AI Mode and Ads: Everything You Need to Know

   A comprehensive examination of Google's AI Mode features, their implications for PPC specialists, and the importance of understanding distinctions between AI Mode, AI Max, and ad placements.

   Oct 1, 2026Tech trendGoogle AdsAI Mode PPC

9. Google Ads Introduces New Overlay on Videos Asset Optimization Setting

   Google Ads is introducing a new optimization setting for video creatives in Demand Gen campaigns, allowing automatic text overlays to enhance messaging.

   Oct 1, 2026Tech trendGoogle AdsDemand GenerationVideo Advertising

10. IAB Europe Launches CTV Measurement Framework and Transparency Principles

    IAB Europe has released the final CTV Measurement Framework and Transparency Principles which provide common metrics and expectations for CTV campaigns to ensure consistency and accountability in measurement.

    Oct 1, 2026Tech trendCTVMeasurementTransparency