Why Agentic Advertising Execution Demands Commercial Controls
Julian Ahrends, CTO of Advendio, looks at the operational gaps that the industry's execution layer must bridge, and why speed without control is a liability.
Oct 13, 2026Tech trendAd TechAgenticAgentic AIGoogle Ads Experiments with New Campaign Creation Interface
Google Ads is experimenting with a new campaign creation experience that allows advertisers to describe their advertising goals in their own words instead of using traditional setup options.
Oct 13, 2026Tech trendGoogle AdsAdvertisingArtificial IntelligenceThe state of AI in marketing: Q4 2026
Examining where AI stands in Q4 2026 reveals a key gap: moving beyond basic tools requires systemic change to unlock real business value.
Oct 12, 2026Tech trendAIMarketingBusiness StrategyHow MOps teams are restructuring for autonomous AI agents
Managing autonomous software agents requires shifting marketing operations from manual execution to agent orchestration and systems oversight.
Oct 12, 2026Tech trendMarketing OperationsAIAutomationUltra-long User Histories and the Scaling Laws of Recsys
Oct 9, 2026Tech trendRecommendation SystemsData AnalysisUser BehaviorAgentic Commerce is Not a Mirage for Travel
Oct 9, 2026Tech trendTravelDigital AdvertisingArtificial IntelligenceThe Evolution of Agentic Media Buying: Insights and Challenges
Agentic media buying is moving from theoretical discussions to practical applications in advertising, raising new challenges regarding autonomy and decision-making processes.
Oct 8, 2026Tech trendagentic AImedia buyingadvertisingBrand measurement needs a new source of truth
AI makes it possible to combine search, social, ecommerce, and commercial signals for a more continuous view of brand health.
Oct 8, 2026Tech trendBrand MeasurementAI in MarketingConsumer UnderstandingGeneral AI is generally fine, but a new study shows that for SEO problems you should get a specialist.
A new study reveals that while general AI is effective for obvious SEO, it struggles without clear evidence, making human specialists crucial for complex SEO issues.
Oct 8, 2026Tech trendAISEOMarketing TechnologyAgentic media buying needs malware guardrails: A PropellerAds view
As AI takes on more campaign decisions, traffic-quality and security signals need to become part of the optimization logic.
Oct 8, 2026Tech trendMarketing artificial intelligence (AI)Sponsored Content