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  1. MadTech Daily: SPUR Unveils AI Content Tracking Standard; Singapore Digital Economy Reaches $113bn

    In today’s Digest, we discuss SPUR unveiling an AI content tracking standard, Singapore’s digital economy reaching S$113bn (£66.74bn), and YouTube putting original content first in its Shorts algorithm.

    Oct 6, 2026Tech trendAIDigital EconomyYouTube

  2. Locala Launches CTV Planner to Adapt CTV Investment to the Realities of Every Market

    As connected TV has become increasingly important in advertisers’ strategies, the ability to plan CTV investment with greater precision is becoming critical. Locala today announces the launch of CTV Planner, a new solution designed to help media teams plan CTV investment based on campaign objectives, while taking into account the specific business and market context of each brand.

    Oct 6, 2026AdvertisingCTVInvestment

  3. Cotswold Outdoor Group Expands Retail Media Strategy to In-Store with Broadsign and IUF

    Retail media technology provider Broadsign and in-store media integrator IUF announced a collaboration with UK retailer Cotswold Outdoor Group to expand its retail media network with a scalable in-store advertising infrastructure.

    Oct 6, 2026Industry trendRetail MediaBroadsignCotswold Outdoor Group

  4. DV Launches Attribution Measurement and Advances Brand Suitability for ChatGPT Ads

    DoubleVerify has introduced attribution measurement for advertising on ChatGPT, enabling advertisers to evaluate its impact on customer journeys and return on ad spend.

    Oct 5, 2026Tech trendDoubleVerifyChatGPTAdvertising

  5. The Media Shop and PubMatic Launch Southeast Asia's First Agentic Luxury Campaign

    PubMatic partners with The Media Shop to run a groundbreaking agentic advertising campaign for a luxury watch brand, reaching high-net-worth audiences across multiple Asia Pacific markets.

    Oct 5, 2026Tech trendPubMaticagentic advertisingprogrammatic advertising

  6. Google Ads API v26 Launches with Search Lift Measurement and New Campaign Controls

    Google has released version 26 of the Google Ads API, introducing new measurement capabilities and expanded support for Performance Max campaigns, along with updates to campaign management.

    Oct 1, 2026Tech trendGoogle Ads APISearch LiftPerformance Max

  7. Google Ads Introduces New Overlay on Videos Asset Optimization Setting

    Google Ads is introducing a new optimization setting for video creatives in Demand Gen campaigns, allowing automatic text overlays to enhance messaging.

    Oct 1, 2026Tech trendGoogle AdsDemand GenerationVideo Advertising

  8. Brand Metrics Unveils New Identity and Outcomes Prediction Capabilities

    Global ad tech firm Brand Metrics launches new brand identity and website, extending outcomes intelligence to advertisers and agencies with prediction capabilities for campaign effectiveness.

    Oct 1, 2026Ad TechBrandingOutcomes

  9. IAB Europe Launches CTV Measurement Framework and Transparency Principles

    IAB Europe has released the final CTV Measurement Framework and Transparency Principles which provide common metrics and expectations for CTV campaigns to ensure consistency and accountability in measurement.

    Oct 1, 2026Tech trendCTVMeasurementTransparency

  10. Braze expands AI from content creation to campaign operations

    New tools give marketers easier access to AI decisioning, automate campaign checks, and connect Braze with external LLMs such as Claude.

    Sep 29, 2026Tech trendMarketing artificial intelligence (AI)Marketing technology