HubSpot adds spending controls and flexible billing as AI usage grows
Consumption-based AI pricing makes marketing budgets unpredictable. Here is how HubSpot’s new spend limits and seat swaps give you control.
Oct 15, 2026Industry trendHubSpotMarketing technologyAIGoogle Introduces Universal Cart for a Centralized Shopping Experience
Google is rolling out Universal Cart in the U.S., a feature designed to unify online shopping by allowing users to save products from multiple retailers and complete purchases within Google Search and the Gemini app.
Oct 15, 2026Industry trendGoogleUniversal CartE-commerceIPA Bellwether Q3 2026: What the Industry Thinks
We asked industry figures for their reaction to the latest IPA Bellwether findings and what they mean for the months ahead…
Oct 15, 2026Industry trendAdvertisingCreator economyInfluencer MarketingDigest: Netflix Cuts 6% of Staff; Apple Gets Early Look at OpenAI Hiring Records
In today’s ExchangeWire news digest: Netflix cuts around 6% of its workforce as growth and engagement slow; Apple wins early access to OpenAI’s hiring records in its trade secrets case; and UK marketing budgets hit a two-year high in Q3
Oct 15, 2026Industry trendAIbusiness growthLawsuit"The Real People Who Experience Brands": A Coffee With Si Goodall, The 99ers
In this episode of A Coffee With... Si Goodall, founder of The Ninety-Niners, joins ExchangeWire's John Still over a flat white to explore AI's impact on agencies and people.
Oct 14, 2026Industry trendAgenciesAgenticAIThe CMO role is evolving before our very eyes
As brands that eliminate the CMO role gain attention in marketing circles, it's time to ask if it's more evolution than revolution.
Oct 14, 2026Industry trendCMOMarketingBrandingMarketing has outgrown the organization built to run it
Martech connected the work across teams. AI is exposing how poorly authority, governance, and accountability followed.
Oct 14, 2026Industry trendMarketing managementMarketing technologyGoogle changed its content guidance. Don’t expect a reset.
The company wants more human review of AI content, but won't guarantee that following the rules will bring back lost search traffic.
Oct 13, 2026Industry trendGoogleAI contentSearch MarketingSalesforce buys AI analytics startup Loops
Salesforce is acquiring Loops to enhance analytics capabilities and provide continuous AI-driven insights into business performance metrics.
Oct 13, 2026Industry trendSalesforceAIAnalyticsWhy ‘earned autonomy’ is the sweet spot for AI and customer loyalty in 2027
New SAP research shows 60% of consumers want shared control with AI. Here's why autonomy has to be earned, not assumed.
Oct 13, 2026Industry trendAICustomer LoyaltyMarketing