AdTech Radar

116 results for “AI” Clear

1. Why Agentic Advertising Execution Demands Commercial Controls

   Julian Ahrends, CTO of Advendio, looks at the operational gaps that the industry's execution layer must bridge, and why speed without control is a liability.

   Oct 13, 2026Tech trendAd TechAgenticAgentic AI

2. Google Ads Experiments with New Campaign Creation Interface

   Google Ads is experimenting with a new campaign creation experience that allows advertisers to describe their advertising goals in their own words instead of using traditional setup options.

   Oct 13, 2026Tech trendGoogle AdsAdvertisingArtificial Intelligence

3. The state of AI in marketing: Q4 2026

   Examining where AI stands in Q4 2026 reveals a key gap: moving beyond basic tools requires systemic change to unlock real business value.

   Oct 12, 2026Tech trendAIMarketingBusiness Strategy

4. How MOps teams are restructuring for autonomous AI agents

   Managing autonomous software agents requires shifting marketing operations from manual execution to agent orchestration and systems oversight.

   Oct 12, 2026Tech trendMarketing OperationsAIAutomation

5. Ultra-long User Histories and the Scaling Laws of Recsys

   Oct 9, 2026Tech trendRecommendation SystemsData AnalysisUser Behavior

6. Agentic Commerce is Not a Mirage for Travel

   Oct 9, 2026Tech trendTravelDigital AdvertisingArtificial Intelligence

7. The Evolution of Agentic Media Buying: Insights and Challenges

   Agentic media buying is moving from theoretical discussions to practical applications in advertising, raising new challenges regarding autonomy and decision-making processes.

   Oct 8, 2026Tech trendagentic AImedia buyingadvertising

8. Brand measurement needs a new source of truth

   AI makes it possible to combine search, social, ecommerce, and commercial signals for a more continuous view of brand health.

   Oct 8, 2026Tech trendBrand MeasurementAI in MarketingConsumer Understanding

9. General AI is generally fine, but a new study shows that for SEO problems you should get a specialist.

   A new study reveals that while general AI is effective for obvious SEO, it struggles without clear evidence, making human specialists crucial for complex SEO issues.

   Oct 8, 2026Tech trendAISEOMarketing Technology

10. Agentic media buying needs malware guardrails: A PropellerAds view

    As AI takes on more campaign decisions, traffic-quality and security signals need to become part of the optimization logic.

    Oct 8, 2026Tech trendMarketing artificial intelligence (AI)Sponsored Content