AdTech Radar

116 results for “AI” Clear

1. Google Rolls Out Gemini 4 Argon for AI Search

   Google has officially released Gemini 4 Argon, enhancing AI capabilities in Search and across various platforms. It is aimed at solving complex, multi-step tasks more effectively than previous versions.

   Oct 1, 2023Tech trendGoogleAIGemini

2. Google Discover Aims for Hyper-Personalized Concierge Experience

   Google's latest job posting suggests a shift in Google Discover toward a personalized concierge experience designed to assist users in achieving their goals, raising questions about its impact on news traffic.

   Oct 1, 2023Tech trendGoogleGoogle DiscoverUser experience

3. ChatGPT Plus and Google: The Experiment That Reveals AI's Search Dependency

   A recent experiment demonstrates that ChatGPT Plus is likely using Google Search data, not just Bing, leading to crucial insights about AI-generated content visibility.

   Oct 1, 2023Tech trendAIChatGPTSEO

4. OpenAI Expands ChatGPT Ads with New Visual Format and Measurement Tools

   OpenAI is introducing a new visual ad format for ChatGPT, expanding measurement integrations and brand suitability tools to enhance its advertising platform.

   Oct 1, 2023Tech trendChatGPTAdvertisingOpenAI

5. Language AI Prompt Tracking: Navigating Multilingual Markets

   International search specialists face critical choices when tracking AI prompts, including language selection and comparative analysis across markets. This article delves into effective strategies for tracking AI responses to prompts in different languages, ensuring accurate representation and market relevance.

   Sep 29, 2023Tech trendsearch engine optimizationAImultilingual markets

6. Google Analytics Gets A Major Privacy And Machine Learning-Focused Overhaul

   Google is revamping Google Analytics for a world in which privacy plays center stage and identifiers are exiting stage left.

   Oct 14, 2020Tech trendcross-channelFirst-Party Cookiesgoogle analytics

7. Oracle Adds Machine Learning Capabilities To Its CDP

   Oracle is sprucing up its customer data platform, CX Unity, with a little machine learning, allowing it to support real-time data collection and enhance personalization capabilities.

   Sep 29, 2020Tech trendCDPCX Unitymachine learning

8. Hudson MX Launches A Platform And APIs To Automate Local TV Buys

   Local TV buying is still a manual process. Ad tech company Hudson MX wants to change that with a platform launched Tuesday called BuyerAssist, which automates the local TV buying workflow.

   Jun 11, 2019Tech trendHudson MXAdvertisingLocal TV Buying

9. Machine Learning Sits At The Heart Of Google’s New App Ads Products

   Google has introduced five new ad products focused on game developers, four of which leverage machine learning to enhance user acquisition and app advertising.

   Mar 13, 2019Tech trendAdmobApp Campaignsgoogle

10. MRC’s Video Measurement Guidelines Address OTT For The First Time

    The Media Rating Council releases updated guidelines for digital video measurement, addressing OTT ad impressions for the first time.

    Jun 29, 2018Tech trendMRCOTTssai