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Measurement & Attribution

Tools and methods for verifying ad delivery and quantifying its impact on outcomes such as sales and conversions.

Related topics:CTV (Connected TV)Retail MediaMobile & In-App Advertising

  1. Buyers Want Flexibility And More Programmatic Execution In This Year’s Upfronts

    TV buyers predict streaming publishers will heed their demands for greater flexibility, more programmatic execution and improved measurement during this year’s upfront season.

    Apr 30, 2024alt TV currencyalt TV measurementDanielle DeLaurodigitasJenny SchauerKelly MetzMiQMohammad Chughtai

  2. Google Ads Expands Self-Serve Conversion Lift to Search and Performance Max Campaigns

    Google Ads is expanding Conversion Lift, allowing self-serve access to incrementality measurement for Search and Performance Max campaigns, previously requiring Google representative assistance.

    Apr 25, 2024Google AdsConversion LiftPerformance MaxSearch CampaignsIncrementality Measurement

  3. Corporate Capital: How Strategic Investors Use Funds to Accelerate Innovation and Market Access

    Corporate investment strategies are shifting. Instead of direct acquisitions, many large platforms, agencies, and measurement companies are choosing to invest as LPs in venture and growth funds.

    Oct 10, 2023AcquisitionATS LondonFundingInvestmentM&A

  4. The Cost of Playing Safe: Unlocking Revenue Through Trust, Standards and Regulation

    Advertising compliance is moving beyond a legal exercise to become a strategic business capability, and a commercial one. Regulation across the UK, Europe and the US is fast changing and more fragmented than ever, and the industry's instinct in the face of uncertainty is to switch things off: block the category, exclude the news environment, skip the market.

    Oct 4, 2023AdvertisingAIATS LondonBrandsLegalMeasurementPublisherRegulation

  5. Kroger Adds CTV Inventory To Its Retail Media Offering

    Kroger Precision Marketing expands into CTV and video inventory channels, providing advertisers with new opportunities to utilize Kroger data for better campaign measurement and performance.

    Sep 12, 2022Cara PrattcommerceCTVfeaturedKPMKrogerKroger Precision MarketingRetail Advertising

  6. DoubleVerify Earns MRC Accreditation Across Its Suite of Programmatic Targeting Services

    DoubleVerify, a leading software platform for digital media measurement, has announced its accreditation by the Media Rating Council (MRC) across its programmatic targeting services.

    Mar 3, 2022DoubleVerifyMRC AccreditationDigital MediaProgrammatic TargetingAd Verification

  7. Disney Deal with Horizon Media; South Korea Invests in Metaverse

    In today's ExchangeWire news digest: Disney strikes a deal with Horizon Media to open their data platform for brand measurement; South Korea pledges ₩223.7bn (£139m) to develop a national Metaverse; and ITV launches the UK's first AVOD/SVOD platform, ITVX.

    Mar 3, 2022DisneyHorizon MediaMetaverseSouth KoreaITVAVODSVOD

  8. Google Analytics Gets A Major Privacy And Machine Learning-Focused Overhaul

    Google is revamping Google Analytics for a world in which privacy plays center stage and identifiers are exiting stage left.

    Oct 14, 2020cross-channelFirst-Party Cookiesgoogle analyticsgoogle privacymachine learningmeasurementthird-party cookies

  9. MRC’s Video Measurement Guidelines Address OTT For The First Time

    The Media Rating Council releases updated guidelines for digital video measurement, addressing OTT ad impressions for the first time.

    Jun 29, 2018MRCOTTssai

  10. Spotify, TGI Fridays Enlist Foursquare For Machine Learning-Powered Measurement

    Spotify and TGI Fridays partner with Foursquare to enhance real-world consumer behavior measurement through machine learning.

    Jun 14, 2018attributionFoursquareSpotifyTGI Fridaysthird-party measurement