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Mobile & In-App Advertising

Ads served inside mobile apps and mobile web, including app-install campaigns and in-app programmatic exchanges.

Related topics:Apple & iOS PrivacySSP (Supply-Side Platform)Measurement & Attribution

  1. T-Mobile Brings Its Mobile Data Exclusively To Vistar To Scale Up DOOH Targeting

    T-Mobile Advertising Solutions announces exclusive availability of its mobile data for out-of-home campaigns via Vistar Media, enhancing DOOH ad targeting capabilities using first-party data insights.

    Oct 5, 2026BlisHannah Grobmyerin-app adsJess ZhuKeplerlocation datamobile dataOOH

  2. Apple Has Far-Reaching Plans To Block Hundreds Of Programmatic Data Companies From iOS

    Apple’s iOS 27 update has expanded its blocking list to include a broad array of programmatic data companies, impacting their ability to serve ads on Safari and other mobile browsers.

    Oct 2, 2026appleiOS 27WebKitprogrammatic advertisingad tech

  3. Friction is Expensive: Kabeer Chaudhary, M&C Saatchi Performance on Why Independence Means Speed

    Charlotte McEleny talks to Kabeer Chaudhary, global CEO of M&C Saatchi Performance, about the case for staying independent in a consolidating agency market, the network’s mobile-first roots, and why AI-led discovery is changing what visibility means for brands.

    Jul 15, 2026APACMarketerMarketingMobilePerformance

  4. Omnichannel in 2026: Unifying Buying and Measurement Across a Fragmented Landscape

    This panel examines what true omnichannel integration looks like in 2026, covering data interoperability and identity resolution to cross‑channel optimisation and outcome‑based measurement.

    Jun 1, 2026OmnichannelATS LondonDataIdentityMeasurementMobileRetail MediaCTV

  5. Pandora Integrates With UID2 To Raise The Volume On Programmatic Audio

    Pandora becomes the first digital audio platform to integrate The Trade Desk’s UID2 alternative ID, enhancing addressability for ads and strengthening its programmatic capabilities.

    Jun 17, 2024AdsWizzCTVDigital Audioin-app adsmobile webpandoraprogrammatic audioSiriusXM

  6. Tencent Take a Stake in Monzo; China Mobile Pull Off Mega Shanghai Listing

    In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Tencent takes a stake in Monzo; China Mobile raises USD$9bn after Shanghai listing; and a new class action lawsuit filed in California accuses Google and Apple of having a non-compete agreement breaching US competition laws.

    Jan 7, 2022TencentMonzoChina MobileShanghai ListingGoogleAppleAntitrust Lawsuit

  7. AppLovin Acquires MoPub From Twitter For Just Over $1 Billion In Cash

    Mobile ad platform AppLovin entered into a definitive agreement to buy MoPub from Twitter for $1.05 billion in cash, allowing Twitter to focus more on ads within its apps and site.

    Oct 6, 2021acquisitionapp installsapple iOS 14AppLovinmopubprivacytwitter

  8. Why Advertisers Should Use A 30-Day Or Longer Attribution Window For On-Device Campaigns

    Attribution is key for scaling user acquisition campaigns effectively. While many apps use seven-day attribution windows, this article argues that a 30-day or longer window is more beneficial, especially for on-device advertising.

    Aug 10, 2021attribution windowsinstallsironSourcemobile app attributionROASUAuser acquisition

  9. Singapore Visual AI Firm Wants Retail Brands to See Past QR Codes

    QR codes have emerged as a popular tool to facilitate mobile payments, but their potential goes beyond enabling transactions and should be tapped to help retailers build brand equity.

    Aug 28, 2018AIRetail MediaOmnichannelMobileCustomer Experience

  10. ExchangeWire European Weekly Round-Up #17

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space.

    May 23, 2014Digital AdvertisingFacebookStarCom MediaVestPubMaticMocean MobileThe GuardianSalesforce