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Measurement & Attribution

Tools and methods for verifying ad delivery and quantifying its impact on outcomes such as sales and conversions.

Related topics:CTV (Connected TV)Retail MediaMobile & In-App Advertising

  1. High Quality Measurement Through the Funnel: Simon Clarke, On Device

    Simon Clarke, commercial director SEA and India at On Device, joined us at ATS Singapore to discuss the importance of brand lift and measurement.

    Aug 19, 2026APACATS SingaporeBrand LiftMeasurementMedia Spend

  2. Media Pulse H1 2026: Insights on Media, Marketing, and Ad Tech

    ExchangeWire's Media Pulse H1 2026 report reveals media, marketing, and ad tech professionals' thoughts on the industry's evolution in 2026.

    Jul 22, 2026mediamarketingad techAIad spendmeasurement

  3. Omnichannel in 2026: Unifying Buying and Measurement Across a Fragmented Landscape

    This panel examines what true omnichannel integration looks like in 2026, covering data interoperability and identity resolution to cross‑channel optimisation and outcome‑based measurement.

    Jun 1, 2026OmnichannelATS LondonDataIdentityMeasurementMobileRetail MediaCTV

  4. Teads and Lumen Research Bring Proven Attention Science to CTV for Omnichannel Impact

    Teads expands its partnership with Lumen Research to introduce attention measurement across its CTV offering, helping advertisers make informed media decisions and creative strategies.

    May 6, 2026AttentionCTVMeasurement

  5. Kevel, Dollar General & The Trade Desk Introduce First-of-Its-Kind Retail Media

    Kevel collaborates with Dollar General and The Trade Desk to unify retail media across onsite and offsite activation, enhancing campaign measurement.

    May 4, 2026retail mediaKevelDollar GeneralThe Trade Deskadvertisinge-commerce

  6. Maturity in Media: From Buzzwords to Real Implementation

    Recorded at ATS London 2026, this session focuses on how AI is moving from hype to practical use across planning, buying, creative, and measurement, highlighting where it’s delivering real outcomes versus where maturity is still early.

    Apr 20, 2026AIATS LondonCreativeMeasurementMediaMedia buyingOutcomes

  7. Northbeam Adds The Third Leg Of The Attribution Stool With Incrementality Testing

    No single ad measurement methodology works well anymore for brands with multiple points of sale. Northbeam released a new incrementality testing feature to fill the gap between multitouch attribution, marketing mix modeling, and incrementality testing.

    Apr 7, 2026attributionincrementality testingMMMMTANorthbeam

  8. A Jury Orders EDO To Pay $18.3 Million To iSpot Over Data Misuse

    A California jury awarded $18.3 million to iSpot in its lawsuit against EDO for misusing TV ad data to create a competing product.

    Jan 20, 2026big data box officeEDOispotvideo ad measurementKevin KrimNadya Teyfukova

  9. IP Address Match Rates Are a Joke – And It’s No Laughing Matter

    According to a new report, IP-to-email matches are accurate about 16% of the time on average, while IP-to-postal matches are accurate only 13% of the time. This raises concerns for advertisers who rely on these data linkages to measure results and connect ad spend with real consumers.

    Nov 5, 2025CIMMCoalition for Innovative Media MeasurementCTV transparencyIP addressesJon WattsKathryn BarnittScott McKinleystandards

  10. The Move Toward Better Measurement

    Moving-and-storage companies rely heavily on word of mouth. Piece of Cake Moving & Storage asks customers how they found out about the company and offers generous referral fees. CMO Najah Ayoub discusses the challenges of measuring earned media and the importance of customer experience.

    Aug 6, 2024cmoearned mediamedia mix modelingmultitouch attributionNajah AyoubPiece of Cake Moving & Storage