AI in Advertising

Vincent Pang, managing director APAC at Locala, joined us at ATS Singapore to discuss practical use cases for AI in media planning and activation. He also spoke on a panel about AI in Practice: What's Actually Working in APAC Media.

Genelle Hung, country manager, Southeast Asia at PubMatic, joined us at ATS Singapore to discuss how AI is reshaping media.

HelloFresh launched an AI-driven advertising campaign in Times Square, utilizing Hightouch's Ad Studio tool to generate creative ads quickly and at scale.

Google's new Buyer Direct aims to streamline direct sales in advertising by bypassing the fees associated with traditional programmatic advertising.

ExchangeWire's Media Pulse H1 2026 report reveals media, marketing, and ad tech professionals' thoughts on the industry's evolution in 2026.

Charlotte McEleny talks to Kabeer Chaudhary, global CEO of M&C Saatchi Performance, about the case for staying independent in a consolidating agency market, the network’s mobile-first roots, and why AI-led discovery is changing what visibility means for brands.

For years, algorithmic decisioning lived on the buy side — inside DSPs that only ever saw a fraction of available inventory. Containerization changes that, moving custom AI decisioning models directly into SSP environments and reshaping the programmatic supply chain in the process.

This year, the percentage of ad spend going toward made-for-advertising (MFA) sites went up instead of down for the first time since 2023. This notable reversal comes from the Association of National Advertisers’ programmatic benchmark report for Q1.

Julian Ahrends, ADvendio's CTO, explores the impact of agentic AI on the advertising tech ecosystem, emphasizing the need to address fragmentation in ad operations through advanced protocols like AdCP.

This week, AI continued to redefine how consumers discover content and products, while regulators across Europe and the UK stepped up efforts to reshape the digital marketplace.