AI in Advertising

This year, the percentage of ad spend going toward made-for-advertising (MFA) sites went up instead of down for the first time since 2023. This notable reversal comes from the Association of National Advertisers’ programmatic benchmark report for Q1.

Julian Ahrends, ADvendio's CTO, explores the impact of agentic AI on the advertising tech ecosystem, emphasizing the need to address fragmentation in ad operations through advanced protocols like AdCP.

This week, AI continued to redefine how consumers discover content and products, while regulators across Europe and the UK stepped up efforts to reshape the digital marketplace.

In today's Digest, we discuss Comcast's plan to spin off NBCUniversal and Sky into a standalone media company, a new Beehiiv-Cloudflare partnership giving independent journalists more control over AI crawlers, and fresh warnings that Google's AI-driven changes to Discover could further squeeze publisher referral traffic.

OpenX announces the introduction of OpenX IQ, a suite of AI and machine learning capabilities to enhance media buying strategies for advertisers, agencies, and publishers.

Hyundai collaborates with Chalice AI and OpenX to pilot a containerized ad tech product, enhancing efficiency in programmatic advertising through innovative bidding processes.

Retail media is becoming a lucrative revenue generator for Gopuff, which recently announced a partnership with GrowthLoop, leveraging AI to enhance targeting capabilities.

Thrad, the AI-native advertising infrastructure platform, today announced the general availability of four distinct ad formats designed natively for LLM and AI-powered conversation environments.

FreeWheel partners with Outernet to provide innovative CTV out-of-home advertising campaigns across Outernet's venues in London.

In today’s Digest, we discuss Walmart teaming up with Yahoo and Magnite on an ad tech overhaul, Meta renewing its funding pledge for the Oversight Board, and Anthropic nearing a USD$1tn valuation ahead of an IPO.