AI in Advertising

Hivestack launches full programmatic operations in Thailand, allowing brands and media owners to engage in programmatic digital out-of-home (DOOH) advertising transactions.

In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Tencent takes a stake in Monzo; China Mobile raises USD$9bn after Shanghai listing; and a new class action lawsuit filed in California accuses Google and Apple of having a non-compete agreement breaching US competition laws.

Attribution is key for scaling user acquisition campaigns effectively. While many apps use seven-day attribution windows, this article argues that a 30-day or longer window is more beneficial, especially for on-device advertising.

Exploring the intricate relationship between machine learning and human creativity in the marketing landscape.

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Xandr launches Xandr Invest - a new global omnichannel buying platform; PwC Global Entertainment & Media Outlook 2019–2023: China outgrows US; and Realeyes announces funding round.

Google has introduced five new ad products focused on game developers, four of which leverage machine learning to enhance user acquisition and app advertising.

QR codes have emerged as a popular tool to facilitate mobile payments, but their potential goes beyond enabling transactions and should be tapped to help retailers build brand equity.

The Media Rating Council releases updated guidelines for digital video measurement, addressing OTT ad impressions for the first time.

Machine learning is transforming digital advertising but marketers must ensure data accuracy to optimize campaigns effectively.

The UK’s largest mobile operator EE is stepping-up efforts to recruit partners for an ‘big data’ trial via its mData unit, aiming to monetize its vast swathes of user data.