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AI & Automation

AI in Advertising

Machine learning and generative AI applied to bidding, creative, targeting, and agentic media buying.

Related topics:Programmatic AdvertisingDSP (Demand-Side Platform)Measurement & Attribution

  1. AI Anxiety: A Leader's Perspective

    A company leader's desire to leave a significant legacy around AI illustrates the pervasive anxiety surrounding AI in organizations. Leaders are concerned about being left behind in the rapidly evolving landscape and seek reassurance that their teams are engaging with AI initiatives effectively.

    Oct 2, 2023Artificial intelligenceBusiness StrategyOrganizational behaviorSearch engine optimization

  2. What competitor audits miss about your local content

    Understanding how to create non-commodity content for better SEO in local searches.

    Oct 1, 2023SEOLocal ContentGoogle AI ModeContent StrategyDigital MarketingSearch Optimization

  3. The New Capital Stack: Fundraising, Profitability and the End of “Grow at All Costs”

    Raising capital is harder, slower, and more selective than ever. This panel examines the new fundraising reality for founders, where profitability matters earlier, growth expectations are more disciplined, and investors are prioritizing operational resilience over top-line acceleration.

    Oct 1, 2023Business GrowthEuropeFundingInvestmentIPO

  4. Protecting Your Ad Budget During Google Display to Demand Gen Migration

    With the migration from Google Display campaigns to Demand Gen starting in 2027, advertisers face challenges including budget control, ad placements, and familiar settings. This article outlines key challenges and solutions to effectively manage the transition.

    Sep 29, 2023Google AdsDigital MarketingDemand GenerationOnline AdvertisingB2B MarketingPPC

  5. Top 10 Tools for PPC Management

    Discover the essential tools that streamline PPC management, enhance collaboration, and optimize campaign performance.

    Sep 26, 2023PPCCampaign ManagementDigital MarketingToolsGoogle AdsMicrosoft AdsAnalysis

  6. More Than A Bug? Major System Error Causes Heavy Overspending On Meta Platforms

    A glitch in Meta's advertising system led to significant overspending across numerous campaigns, impacting advertisers' budgets during a crucial time.

    Apr 24, 2023MetaAdvertisingSocial MediaEcommerce

  7. Kroger Adds CTV Inventory To Its Retail Media Offering

    Kroger Precision Marketing expands into CTV and video inventory channels, providing advertisers with new opportunities to utilize Kroger data for better campaign measurement and performance.

    Sep 12, 2022Cara PrattcommerceCTVfeaturedKPMKrogerKroger Precision MarketingRetail Advertising

  8. Russia's Yandex Sparks Data Privacy Concerns; Digital Markets Act Could Jeopardise WhatsApp Encryption

    In today's ExchangeWire news digest: "Russia's Google", Yandex, creates concerns over data security; concerns are raised that the Digital Markets Act could pose a security risk to WhatsApp users; and esports start-up Ampverse raises USD $12m in a Series A funding round.

    Mar 29, 2022Data PrivacyDigital Markets ActWhatsAppEsportsFundingRussia

  9. Retail Media: The What & The Why

    Retail media is one of the most talked about emerging areas within the media and marketing industries, driven largely by the growth of e-commerce and the deprecation of third-party cookies.

    Mar 7, 2022Retail MediaE-CommerceAdvertisingDataMarketing

  10. Big Tech Sanctions Russia Following Ukraine Invasion; Chinese Start-ups Join TikTok's Exit from India

    In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Social media giants sanction Russian media following Ukraine invasion; Chinese start-ups follow TikTok's exit from India; Apple blocks Kremlin-linked news outlets from the App Store; and Disney secures a deal with Horizon Media.

    Mar 4, 2022Big TechSanctionsUkraine InvasionSocial MediaAppsChinaIndiaApple