AI in Advertising
Machine learning and generative AI applied to bidding, creative, targeting, and agentic media buying.
Tackling the Issue of Infringing Copyright in a Digital Age
Nick Stringer, IAB UK, director of regulatory affairs, explores how the UK digital advertising industry can limit the risk of brand advertising on infringing copyright sites.
May 12, 2014CopyrightAdvertisingDigital MediaBrand SafetyIAB UKWill Consumers Manage Their Data? Enliken Makes The Case
Enliken aims to give consumers control over how their data is used by allowing them to track their online actions and share that data for charitable donations.
Aug 20, 2012EnlikenData PrivacyConsumer Data ManagementThe Battle For Consumer Data
The battle for consumer data just reached a new, much more feverish pitch as Apple aims to disintermediate publishers from their audiences.
Feb 18, 2011datadigital advertising