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AI & Automation

AI in Advertising

Machine learning and generative AI applied to bidding, creative, targeting, and agentic media buying.

Related topics:Programmatic AdvertisingDSP (Demand-Side Platform)Measurement & Attribution

  1. Lasting AI Brand Visibility: Not Hacks

    Jumping on trends because someone saw an uplift on LinkedIn will almost certainly come back to haunt you. Never in the history of SEO has a trendy, short-term tactic delivered long-term growth and visibility.

    Oct 16, 2023SEOArtificial IntelligenceBrand VisibilityDigital MarketingSearch Engine Optimization

  2. Preventing AI Workflows from Degrading: Understanding Context Rot

    Context engineering addresses the issues of context rot, which happens when materials an AI interacts with degrade over time, affecting output quality.

    Oct 15, 2023context engineeringAI output qualitycontext rotLLMsClaudeSEO

  3. Google Launches Display & Video 360 Structured Data Files v11 with Expanded Targeting

    Google released Structured Data Files (SDF) v11 for Display & Video 360, introducing new audience targeting capabilities, updated YouTube vendor configurations and support for additional campaign formats.

    Oct 10, 2023GoogleSDF v11Display & Video 360audience targetingYouTubeadvertisingprogrammatic advertising

  4. The AI Anxiety of Senior Leadership

    A look at the anxieties business leaders face regarding AI adoption and how SEO practitioners can better respond to these concerns.

    Oct 6, 2023Artificial IntelligenceSEOBusiness LeadershipAI AnxietyDigital Marketing

  5. Building Effective Topic Clusters for SEO and AI Search

    This guide explores the concept of topic clustering, which organizes related content around a core topic, enhancing authority, user intent coverage, and search engine navigation.

    Oct 5, 2023SEOTopic ClustersSearch Engine OptimizationAIContent Strategy

  6. Google Warns Against Fake Author Information on Content

    Google has updated its guidelines to warn site owners about the implications of faking author information on their content, citing it as a form of deception that undermines trustworthiness.

    Oct 5, 2023GoogleAuthor InformationDeceptionSearch QualityContent Guidelines

  7. The Value of Exact Match Domains in 2027

    This article explores the evolving perspective on exact match domains (EMDs) in SEO, discussing their historical significance, current relevance, and the nuances of their value beyond mere keywords.

    Oct 5, 2023SEOExact Match DomainsDomain NameGoogleLocal SEO

  8. The Cost of Playing Safe: Unlocking Revenue Through Trust, Standards and Regulation

    Advertising compliance is moving beyond a legal exercise to become a strategic business capability, and a commercial one. Regulation across the UK, Europe and the US is fast changing and more fragmented than ever, and the industry's instinct in the face of uncertainty is to switch things off: block the category, exclude the news environment, skip the market.

    Oct 4, 2023AdvertisingAIATS LondonBrandsLegalMeasurementPublisherRegulation

  9. Weight-Loss Journey Insights

    A detailed analysis of the current trends and statistics surrounding weight loss on YouTube.

    Oct 3, 2023weight lossYouTubesearch insightstrends

  10. Beauty Consumers and the Search Relay Race

    Consumers are navigating multiple platforms during their beauty purchase journey, revealing significant shifts in online behavior and platform reliance.

    Oct 3, 2023Consumer behaviourSearch Engine MarketingTikTokInstagramYouTubeAIBeauty Products