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AI & Automation

AI in Advertising

Machine learning and generative AI applied to bidding, creative, targeting, and agentic media buying.

Related topics:Programmatic AdvertisingDSP (Demand-Side Platform)Measurement & Attribution

  1. Erstwhile Competition; What We Lose By Gamifying The News

    A critical look at how news publishers are gamifying the news through prediction markets, raising concerns about ethics and audience engagement.

    Apr 21, 2026AI adsArtificial IntelligenceChatGPTDonald Trumpnews publishersprediction markets

  2. Brand-Trained Agents Can Give Marketers A Fuller View Of Their Customers

    The use of brand-trained agents by companies like Envive is changing how brands interact with customers through AI. By leveraging insights from customer data, these agents enhance customer experiences on brand websites, significantly impacting sales performance.

    Apr 20, 2026agentic AIAIAI agentsAniket DeosthaliCloveEnviveGEONick Sanetra

  3. Maturity in Media: From Buzzwords to Real Implementation

    Recorded at ATS London 2026, this session focuses on how AI is moving from hype to practical use across planning, buying, creative, and measurement, highlighting where it’s delivering real outcomes versus where maturity is still early.

    Apr 20, 2026AIATS LondonCreativeMeasurementMediaMedia buyingOutcomes

  4. PubMatic and Amnet Launch the First Agentic Advertising Campaign in France Using the Claude LLM

    Today (31st March, 2026), PubMatic announces the launch of the first Agentic advertising campaign in France, in partnership with trading desk Amnet. This campaign targets cooking enthusiasts and consumers of responsibly sourced French-produced meat, aiming for a high video completion rate.

    Mar 31, 2026AIAdvertisingCampaignAgentic AIDigital Marketing

  5. FreeWheel & Dynata Research Finds Streaming Content Wins Over Viewers, But Intrusive Ads Can Harm Their Experience

    New findings reveal that many viewers across Europe are satisfied with their streaming experience, but ad intrusiveness remains a concern.

    Mar 4, 2026StreamingAdvertisingResearchViewer ExperienceAI

  6. Why Amazon Is Gaining Ground In CTV And The Trade Desk Is Losing Its Lead

    CTV advertising is booming, with the channel growing by 13% in 2025 to $26.6 billion and projected to hit $51 billion by 2029. Meanwhile, Amazon’s ad business is rapidly outpacing The Trade Desk, highlighting a significant shift in buy-side priorities in the CTV market.

    Mar 4, 2026ad tech take rateAmazon DSPCTVWPPDentsuDisneyOpenPathThe Trade Desk

  7. I Asked ChatGPT Where My Ads Were – But It Was Wrong, OpenAI Said

    OpenAI's recent announcement about testing ads in ChatGPT has raised questions about their implementation and impact on user experience. As ads begin to roll out, concerns about sensitive topics and the effectiveness of personalized advertising arise.

    Feb 13, 2026OpenAIChatGPTadvertisingAIpersonalized adsWPP MediaOmnicomDentsu

  8. xpln.ai Enables Attention-Driven Programmatic Buying via Index Exchange

    xpln.ai announces a global integration with Index Marketplaces, allowing advertisers to utilize attention-based segments for improved programmatic performance.

    Feb 12, 2026AttentionOptimisationProgrammaticSSP

  9. Criteo Says It’s Bullish On The Future, But The Market’s All Bears

    Criteo stock dropped sharply on Wednesday morning after the company reported a decline in revenue in Q4 2025. The forecast downgrade came as two large retail media clients pulled back from agreements.

    Feb 11, 2026CriteocommerceearningsAICTV

  10. Media Pulse H2 2025

    Media Pulse H2 2025 captures the collective voice of ExchangeWire’s global community - a pulse check on the evolving landscape of media, marketing, and technology.

    Jan 29, 2026AIAd SpendAd Tech EcosystemMedia