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AI & Automation

AI in Advertising

Machine learning and generative AI applied to bidding, creative, targeting, and agentic media buying.

Related topics:Programmatic AdvertisingDSP (Demand-Side Platform)Measurement & Attribution

  1. A Jury Orders EDO To Pay $18.3 Million To iSpot Over Data Misuse

    A California jury awarded $18.3 million to iSpot in its lawsuit against EDO for misusing TV ad data to create a competing product.

    Jan 20, 2026big data box officeEDOispotvideo ad measurementKevin KrimNadya Teyfukova

  2. UK Marketing Budgets Flat in Q4 2025: IPA Bellwether Report

    We explore the findings of the latest IPA Bellwether Report, bringing together insights from industry experts.

    Jan 15, 2026Ad TechAIMarketing

  3. AI Agents Are Taking Over NBCU’s Linear TV Buys

    NBCU is testing agentic systems to automate ad campaign activations, potentially transforming the landscape of linear TV advertising.

    Jan 6, 2026agentic AINBCUFreeWheelprogrammatic linear TVRPARyan McConvilleLisa HerdmanDavid Dworin

  4. Rebuilding the Open Internet: Publishers, Platforms & the Fight for Fair Value

    The open internet is feeling the impact of declining referrals and shifting discovery patterns as AI changes how audiences find and engage with content. This session from ATS London 2026 looks at how publishers can strengthen their role in omnichannel plans.

    Jan 1, 2026AIATS LondonCurationDataOmnichannelOpen WebPlatformsProgrammatic

  5. Pixels' Alex Powell on Achieving True Scale With Creator Marketing

    In this Trader Talk TV episode, Alex Powell from Pixels discusses the rise of creator marketing and how it can be unlocked from the constraints of social media platforms to achieve true scale for advertisers.

    Dec 16, 2025Creator MarketingInfluencer MarketingSocial MediaAdvertisingAgencies

  6. The Retail Media Rush: What's in Store for 2026

    As 2026 approaches, we examine what could be in store for retail media. As the sector booms, we asked experts from across the ad tech ecosystem what they expect from the year ahead.

    Dec 8, 2025Retail MediaPredictionsE-CommerceAI

  7. IP Address Match Rates Are a Joke – And It’s No Laughing Matter

    According to a new report, IP-to-email matches are accurate about 16% of the time on average, while IP-to-postal matches are accurate only 13% of the time. This raises concerns for advertisers who rely on these data linkages to measure results and connect ad spend with real consumers.

    Nov 5, 2025CIMMCoalition for Innovative Media MeasurementCTV transparencyIP addressesJon WattsKathryn BarnittScott McKinleystandards

  8. Comcast Intros Biddable And Programmatic For Linear TV

    The dream of programmatic linear TV is getting a boost as Comcast Advertising announces availability of its linear TV inventory on a targetable, biddable basis.

    Oct 23, 2025comcastprogrammatic linearDentsuFreeWheelJames RookeKevin WeigandStitch Head

  9. The Ad Context Protocol Aims To Make Sense Of Agentic Ad Demand

    The Ad Context Protocol (AdCP) aims to establish standard protocols for agentic solutions in advertising. Co-founders include Triton Digital, Yahoo!, and Optable, focusing on enhancing communication between AI advertising agents.

    Oct 15, 2025Ad Context ProtocolAdCPagentic advertisingprogrammaticAI advertising

  10. StackAdapt Launches AI-Driven Martech Suite for Unified Data Marketing

    StackAdapt announces the general availability of its AI-powered martech suite that integrates email marketing, data activation, and programmatic advertising into a single platform, enhancing campaign efficiency for marketers.

    Oct 15, 2025AIDataMarketingMartechProduct Launch