AdTech Radar

9 results for “Retail” Clear

1. MadTech Daily: Netflix Expands Ad Measurement Capabilities; Spotify Hits 306m Paid Subscribers in Q3

   This week, AI continued to reshape shopping, advertising and data management, while regulators and technology companies clashed over privacy, platform responsibility and the future of digital competition.

   Industry trendAIGoogleRetail Media

2. 51Degrees Launches Human Confidence Data Tool to Help Identify Non-Human Web Traffic

   Precision data and technology company 51Degrees is launching a new product that will help website owners, advertisers, and their technology partners to filter and manage non-human traffic in order to save costs, protect their IP and boost the value of their human audiences.

   Product LaunchIP IntelligenceSafeguarding

3. Digest: Google Rolls Out AI Shopping Cart; Universal Music Group Cuts Jobs and Reshuffles Leadership

   In today’s ExchangeWire news digest: Google rolls out Universal Cart, its AI shopping tool, in the US ahead of the holiday season, Universal Music Group launches layoffs and an executive shake-up across the US and UK, and Apple and Meta team up on an open AI model built for Mac.

   AIAppleGoogle

4. Google Introduces Universal Cart for a Centralized Shopping Experience

   Google is rolling out Universal Cart in the U.S., a feature designed to unify online shopping by allowing users to save products from multiple retailers and complete purchases within Google Search and the Gemini app.

   Industry trendGoogleUniversal CartE-commerce

5. MadTech Daily: SPUR Unveils AI Content Tracking Standard; Singapore Digital Economy Reaches $113bn

   In today’s Digest, we discuss SPUR unveiling an AI content tracking standard, Singapore’s digital economy reaching S$113bn (£66.74bn), and YouTube putting original content first in its Shorts algorithm.

   Tech trendAIDigital EconomyYouTube

6. Cotswold Outdoor Group Expands Retail Media Strategy to In-Store with Broadsign and IUF

   Retail media technology provider Broadsign and in-store media integrator IUF announced a collaboration with UK retailer Cotswold Outdoor Group to expand its retail media network with a scalable in-store advertising infrastructure.

   Industry trendRetail MediaBroadsignCotswold Outdoor Group

7. Kevel, Dollar General & The Trade Desk Introduce First-of-Its-Kind Retail Media

   Kevel collaborates with Dollar General and The Trade Desk to unify retail media across onsite and offsite activation, enhancing campaign measurement.

   Tech trendretail mediaKevelDollar General

8. Google Ads Expands Smart Bidding Exploration to Performance Max and Shopping Campaigns

   Google Ads has expanded its Smart Bidding Exploration feature to include Performance Max and Shopping campaigns, giving advertisers more opportunities to pursue additional conversion potential through Target ROAS bidding.

   Tech trendGoogle AdsSmart BiddingPerformance Max

9. Google Merchant Center Introduces New Store Address Attribute for Local Inventory Ads

   Google now requires the `store_address` attribute for each product submission intended for Local inventory ads or Local free listings.

   Tech trendGoogle Merchant Centere-commerceonline retail