AdTech Radar

19 results for “Measurement” Clear

1. Thrad Launches $1 Million Fund to Support the Next Generation of Conversational Advertising

   Thrad has announced Monetisation Fund II, a program committing up to USD$1 million to support consumer AI applications and publishers through advertising, helping them adopt sustainable business models as demands for sophisticated AI interactions rise.

   Oct 15, 2026Industry trendAIAdvertisingMonetisation

2. C-Centric Launches Cross-Site Agentic Transfer

   C-Centric has launched Cross-Site Agentic Transfer (X-AT), an Agentic AI solution that enables consumers to have conversations and make transactions with a brand’s trained AI agent directly within ads on publisher websites.

   Oct 15, 2026Tech trendAgentic AICross-sitePublisher

3. Adelaide Launches the AU Ecosystem for Outcome Partners to Connect Outcome Measurement with Media Quality

   Today (14th October, 2026), Adelaide announced the AU Ecosystem for Outcome Partners (AEOP), a new programme recognising survey and outcome partners whose data can be matched directly to AU, Adelaide’s omnichannel media quality metric.

   Oct 14, 2026AdelaideAU EcosystemOutcome Partners

4. On Device Launches Brand Lift Data API, Redefining Brand Lift Measurement for the Outcomes Era

   On Device, an advanced Brand Lift data company, launched its Brand Lift Data API, enabling clients to access high-quality, transparent Brand Lift data that connects advertising exposure with verified brand outcomes.

   Oct 6, 2026AdvertisingBrand LiftData

5. Cotswold Outdoor Group Expands Retail Media Strategy to In-Store with Broadsign and IUF

   Retail media technology provider Broadsign and in-store media integrator IUF announced a collaboration with UK retailer Cotswold Outdoor Group to expand its retail media network with a scalable in-store advertising infrastructure.

   Oct 6, 2026Industry trendRetail MediaBroadsignCotswold Outdoor Group

6. DV Launches Attribution Measurement and Advances Brand Suitability for ChatGPT Ads

   DoubleVerify has introduced attribution measurement for advertising on ChatGPT, enabling advertisers to evaluate its impact on customer journeys and return on ad spend.

   Oct 5, 2026Tech trendDoubleVerifyChatGPTAdvertising

7. Google Ads API v26 Launches with Search Lift Measurement and New Campaign Controls

   Google has released version 26 of the Google Ads API, introducing new measurement capabilities and expanded support for Performance Max campaigns, along with updates to campaign management.

   Oct 1, 2026Tech trendGoogle Ads APISearch LiftPerformance Max

8. Brand Metrics Unveils New Identity and Outcomes Prediction Capabilities

   Global ad tech firm Brand Metrics launches new brand identity and website, extending outcomes intelligence to advertisers and agencies with prediction capabilities for campaign effectiveness.

   Oct 1, 2026Ad TechBrandingOutcomes

9. IAB Europe Launches CTV Measurement Framework and Transparency Principles

   IAB Europe has released the final CTV Measurement Framework and Transparency Principles which provide common metrics and expectations for CTV campaigns to ensure consistency and accountability in measurement.

   Oct 1, 2026Tech trendCTVMeasurementTransparency

10. Kevel, Dollar General & The Trade Desk Introduce First-of-Its-Kind Retail Media

    Kevel collaborates with Dollar General and The Trade Desk to unify retail media across onsite and offsite activation, enhancing campaign measurement.

    May 4, 2026Tech trendretail mediaKevelDollar General