4 results for “Identity” Clear
C-Centric Launches Cross-Site Agentic Transfer
C-Centric has launched Cross-Site Agentic Transfer (X-AT), an Agentic AI solution that enables consumers to have conversations and make transactions with a brand’s trained AI agent directly within ads on publisher websites.
Tech trendAgentic AICross-sitePublisherBrand Metrics Unveils New Identity and Outcomes Prediction Capabilities
Global ad tech firm Brand Metrics launches new brand identity and website, extending outcomes intelligence to advertisers and agencies with prediction capabilities for campaign effectiveness.
Ad TechBrandingOutcomesOpenX Launches AI-Powered Media Decisioning Suite: OpenX IQ
OpenX announces the introduction of OpenX IQ, a suite of AI and machine learning capabilities to enhance media buying strategies for advertisers, agencies, and publishers.
AIMedia BuyingProduct LaunchFamily Safety App Life360 Launches Location-Based Ad Targeting
Life360, a popular family safety and tracking app, has launched its first location-based ad targeting solution called Place Ads, alongside a foot-traffic analytics product named Uplift.
Life360Location Based AdsLocation Data