4 results for “Identity” Clear

  1. C-Centric Launches Cross-Site Agentic Transfer

    C-Centric has launched Cross-Site Agentic Transfer (X-AT), an Agentic AI solution that enables consumers to have conversations and make transactions with a brand’s trained AI agent directly within ads on publisher websites.

    Tech trendAgentic AICross-sitePublisher
  2. Brand Metrics Unveils New Identity and Outcomes Prediction Capabilities

    Global ad tech firm Brand Metrics launches new brand identity and website, extending outcomes intelligence to advertisers and agencies with prediction capabilities for campaign effectiveness.

    Ad TechBrandingOutcomes
  3. OpenX Launches AI-Powered Media Decisioning Suite: OpenX IQ

    OpenX announces the introduction of OpenX IQ, a suite of AI and machine learning capabilities to enhance media buying strategies for advertisers, agencies, and publishers.

    AIMedia BuyingProduct Launch
  4. Family Safety App Life360 Launches Location-Based Ad Targeting

    Life360, a popular family safety and tracking app, has launched its first location-based ad targeting solution called Place Ads, alongside a foot-traffic analytics product named Uplift.

    Life360Location Based AdsLocation Data