AdTech Radar

19 results for “Connected” Clear

1. AI agents are coming between you and your customers

   Customer preferences, purchase decisions, and even checkout are moving beyond brands' control. Here's what you can still influence — and how.

   Tech trendCustomer experienceEcommerceMarketing artificial intelligence (AI)

2. How Does Agentic Buying Work In CTV?

   Given how much agentic AI pervades nearly every conversation these days, it’s easy to overlook how nascent the technology still is, particularly when it comes to buying ads on connected TV.

   Tech trendagentic advertisingCTVdigital marketing

3. New WBD Report Makes The Case For Getting The Measurement Basics Right

   Warner Bros. Discovery (WBD) emphasizes the need for standardized ad measurement in a new white paper, highlighting significant discrepancies in audience metrics across measurement providers, particularly in connected TV.

   Tech trendDavid PorterMariel Estradawarner-bros-discovery

4. Google Tests Ads in AI Mode for Personal Intelligence Users

   Google is testing personalized ads in AI Mode for users who connect their apps via Personal Intelligence, reversing its initial ad-free approach.

   Tech trendGoogleAI ModeAdvertisements

5. Apple’s Latest Privacy Move In iOS 27 Hits Different Than ATT

   Apple's new iOS update creates significant disruptions for ad tech, similar to but distinct from the App Tracking Transparency (ATT) framework.

   Tech trendApple AppTrackingTransparencyApple ATTAudigent

6. Google AI Mode and Ads: Everything You Need to Know

   A comprehensive examination of Google's AI Mode features, their implications for PPC specialists, and the importance of understanding distinctions between AI Mode, AI Max, and ad placements.

   Tech trendGoogle AdsAI Mode PPC

7. IAB Europe Launches CTV Measurement Framework and Transparency Principles

   IAB Europe has released the final CTV Measurement Framework and Transparency Principles which provide common metrics and expectations for CTV campaigns to ensure consistency and accountability in measurement.

   Tech trendCTVMeasurementTransparency

8. How to build a visual SEO strategy for AI search

   Move beyond optimizing individual images by connecting visual assets to authoritative entity data and keeping those signals consistent.

   Tech trendvisual SEOAI searchmarketing

9. Agentic AI and the Evolution of Ad Sales

   Julian Ahrends, ADvendio's CTO, explores the impact of agentic AI on the advertising tech ecosystem, emphasizing the need to address fragmentation in ad operations through advanced protocols like AdCP.

   Tech trendAgentic AIFragmentationPerformance

10. Kevel, Dollar General & The Trade Desk Introduce First-of-Its-Kind Retail Media

    Kevel collaborates with Dollar General and The Trade Desk to unify retail media across onsite and offsite activation, enhancing campaign measurement.

    Tech trendretail mediaKevelDollar General