AdTech Radar

61 results for “Ad” Clear

1. Google Ads Introduces AI-Generated Ad Previews for Text Customization

   Google Ads is introducing text customization asset previews for AI Max, allowing advertisers to see examples of AI-generated headlines and descriptions before enabling the feature in Search campaigns.

   Tech trendGoogle AdsArtificial IntelligenceOnline Advertising

2. Google Ads Introduces Automated Bidding for Video Reach Campaigns in Beta

   Google Ads is introducing automated bidding for Video Reach campaigns in beta, allowing advertisers to launch campaigns without manually setting a Target CPM.

   Tech trendGoogle AdsVideo ReachAutomated Bidding

3. Google Ads Expands Asset Optimization in Performance Max

   Google Ads is introducing two new features for its Performance Max asset optimization settings: Landing page images and Sourced videos, aimed at enhancing creative asset management.

   Google AdsPerformance MaxAsset Optimization

4. Google Rolls Out Gemini 4 Argon for AI Search

   Google has officially released Gemini 4 Argon, enhancing AI capabilities in Search and across various platforms. It is aimed at solving complex, multi-step tasks more effectively than previous versions.

   Tech trendGoogleAIGemini

5. Microsoft Announces New Decision-Scoring Model Microsoft-Decision-1

   Microsoft has launched Microsoft-Decision-1, a new decision-scoring model that enhances decision intelligence in existing applications; it's currently being tested in Copilot and Bing Search.

   MicrosoftDecision IntelligenceAI

6. OpenAI Expands ChatGPT Ads with New Visual Format and Measurement Tools

   OpenAI is introducing a new visual ad format for ChatGPT, expanding measurement integrations and brand suitability tools to enhance its advertising platform.

   Tech trendChatGPTAdvertisingOpenAI

7. Clear Channel LaunchPAD Launches in France with Hivestack as First DOOH SSP Partner

   Hivestack partners with Clear Channel Europe's programmatic buying platform, LaunchPAD, to enhance programmatic buying of DOOH inventory in France.

   Industry trendDigitalDOOHPartnership

8. Hivestack Expands South-East Asia Footprint: Launching Programmatic DOOH Marketplace in Thailand

   Hivestack launches full programmatic operations in Thailand, allowing brands and media owners to engage in programmatic digital out-of-home (DOOH) advertising transactions.

   Industry trendDigitalDOOHProgrammatic

9. Xandr Launches Xandr Invest; PwC Global Entertainment & Media Outlook 2019–2023; Realeyes Announces Funding Round

   In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Xandr launches Xandr Invest - a new global omnichannel buying platform; PwC Global Entertainment & Media Outlook 2019–2023: China outgrows US; and Realeyes announces funding round.

   Industry trendAIAPACOmnichannel

10. Hudson MX Launches A Platform And APIs To Automate Local TV Buys

    Local TV buying is still a manual process. Ad tech company Hudson MX wants to change that with a platform launched Tuesday called BuyerAssist, which automates the local TV buying workflow.

    Tech trendHudson MXAdvertisingLocal TV Buying