AdTech Radar

Google released Structured Data Files (SDF) v11 for Display & Video 360, introducing new audience targeting capabilities, updated YouTube vendor configurations and support for additional campaign formats.

Meta announced new advertising tools including Ads Super Burst, First Impression Ads, and more, aimed at helping advertisers reach larger audiences and measure brand impact more effectively.

Google Ads introduces a new report giving advertisers insights into how search queries, ad creatives, and landing pages interact in AI Max for Search campaigns.

Google Ads is introducing text customization asset previews for AI Max, allowing advertisers to see examples of AI-generated headlines and descriptions before enabling the feature in Search campaigns.

Google Ads is introducing automated bidding for Video Reach campaigns in beta, allowing advertisers to launch campaigns without manually setting a Target CPM.

Google has officially released Gemini 4 Argon, enhancing AI capabilities in Search and across various platforms. It is aimed at solving complex, multi-step tasks more effectively than previous versions.

Microsoft has launched Microsoft-Decision-1, a new decision-scoring model that enhances decision intelligence in existing applications; it's currently being tested in Copilot and Bing Search.

OpenAI is introducing a new visual ad format for ChatGPT, expanding measurement integrations and brand suitability tools to enhance its advertising platform.

Hivestack partners with Clear Channel Europe's programmatic buying platform, LaunchPAD, to enhance programmatic buying of DOOH inventory in France.

Hivestack launches full programmatic operations in Thailand, allowing brands and media owners to engage in programmatic digital out-of-home (DOOH) advertising transactions.