AdTech Radar

116 results for “AI” Clear

1. What 714 suppression campaigns show about pushing down negative results

   Starting position and top 10 placements decided the outcome, not publishing volume. Plus why Page 2 isn't far enough for AI Overviews.

   Sep 30, 2026Tech trendSearch marketingOnline reputation managementAI insights

2. Braze expands AI from content creation to campaign operations

   New tools give marketers easier access to AI decisioning, automate campaign checks, and connect Braze with external LLMs such as Claude.

   Sep 29, 2026Tech trendMarketing artificial intelligence (AI)Marketing technology

3. How to build a visual SEO strategy for AI search

   Move beyond optimizing individual images by connecting visual assets to authoritative entity data and keeping those signals consistent.

   Sep 29, 2026Tech trendvisual SEOAI searchmarketing

4. Amazon Gets Conversational With New Agentic Ad Formats And Brand Controls

   Amazon has announced significant updates to its advertising technology at the unBoxed event in San Francisco, introducing AI-powered ad formats aimed at enhancing consumer interaction.

   Sep 29, 2026Tech trendagentic advertisingamazonAmazon ads

5. Amazon Ads And The Amazon DSP Get An Agentic Rebrand

   Amazon Ads has overhauled its DSP and the sponsored product and search-based ad console for on-platform ads, announcing the changes at its unBoxed event in San Francisco.

   Sep 29, 2026Tech trendAmazon adsAmazon Ads AgentAmazon DSP

6. "It Won't Be a Human in the Loop, It'll Be Another AI Agent" – PubMatic's Rajeev Goel on Cutting Complexity and Handing Power Back to Publishers and Advertisers

   ExchangeWire’s John Still sat down with PubMatic CEO Rajeev Goel to talk about ad tech complexity, and how agentic buying could change who holds power in programmatic advertising.

   Sep 29, 2026Tech trendAIProgrammaticPublisher

7. Optimizing content for generative engine search models

   Adjusting content and technical strategies preserves brand authority as search shifts to AI answer engines.

   Sep 28, 2026Tech trendSEOGenerative AIContent Strategy

8. GTM teams are losing track of their AI agents

   AI agents are spreading across the GTM stack, but many teams lack the visibility and ownership needed to keep track of what they do.

   Sep 25, 2026Tech trendAI agentsGTM strategyMarketing operations

9. Silverpush and PubMatic Launch Global Episode-Level Contextual CTV Segments

   Silverpush partners with PubMatic to enable targeted episode-level ad placements on CTV platforms, enhancing contextual advertising.

   Sep 24, 2026Tech trendSilverpushPubMaticContextual Advertising

10. The Hybrid Advantage: Getting Value Out Of Agentic AI Means Knowing When Not To Use It

    Everybody wants to make the most of agentic AI in advertising. The winners will do it with purpose. Here’s how to make a plan, step by step.

    Sep 23, 2026Tech trendAAMPagentic AIAI advertising