AdTech Radar

41 results for “Measurement” Clear

1. Exploring Meridian: Google's New Open-Source Marketing Mix Model

   Google’s Meridian is revolutionizing paid search measurement by transitioning away from last-click attribution, providing marketers a clearer understanding of their search ads' incremental revenue.

   Jan 1, 2025Tech trendGoogleDigital MarketingPaid Search

2. Pandora Integrates With UID2 To Raise The Volume On Programmatic Audio

   Pandora becomes the first digital audio platform to integrate The Trade Desk’s UID2 alternative ID, enhancing addressability for ads and strengthening its programmatic capabilities.

   Jun 17, 2024Tech trendAdsWizzCTVDigital Audio

3. Google Ads Expands Self-Serve Conversion Lift to Search and Performance Max Campaigns

   Google Ads is expanding Conversion Lift, allowing self-serve access to incrementality measurement for Search and Performance Max campaigns, previously requiring Google representative assistance.

   Apr 25, 2024Tech trendGoogle AdsConversion LiftPerformance Max

4. Google Introduces Optimization Feature for Tag Manager

   Google is introducing a new optimization capability for Google Tag Manager (GTM) that allows containers to send data directly to Google measurement products, reducing unnecessary JavaScript loading and simplifying tag management.

   Apr 1, 2024Tech trendGoogle Tag ManagerJavaScriptWeb analytics

5. Your Brand Can Win the Mention and Lose the Citation

   A recent study highlights the discrepancies between brand mentions and citations in AI platforms, emphasizing the need for marketers to understand the distinctions for effective strategies.

   Oct 14, 2023Tech trendArtificial IntelligenceSearch Engine MarketingSearch Engine Optimization

6. Meta Introduces New Advertising Tools for Brand Advertisers

   Meta announced new advertising tools including Ads Super Burst, First Impression Ads, and more, aimed at helping advertisers reach larger audiences and measure brand impact more effectively.

   Oct 6, 2023Tech trendMetaAdvertisingFacebook

7. OpenAI Expands ChatGPT Ads with New Visual Format and Measurement Tools

   OpenAI is introducing a new visual ad format for ChatGPT, expanding measurement integrations and brand suitability tools to enhance its advertising platform.

   Oct 1, 2023Tech trendChatGPTAdvertisingOpenAI

8. Google Analytics Gets A Major Privacy And Machine Learning-Focused Overhaul

   Google is revamping Google Analytics for a world in which privacy plays center stage and identifiers are exiting stage left.

   Oct 14, 2020Tech trendcross-channelFirst-Party Cookiesgoogle analytics

9. MRC’s Video Measurement Guidelines Address OTT For The First Time

   The Media Rating Council releases updated guidelines for digital video measurement, addressing OTT ad impressions for the first time.

   Jun 29, 2018Tech trendMRCOTTssai

10. Spotify, TGI Fridays Enlist Foursquare For Machine Learning-Powered Measurement

    Spotify and TGI Fridays partner with Foursquare to enhance real-world consumer behavior measurement through machine learning.

    Jun 14, 2018Tech trendattributionFoursquareSpotify