AdTech Radar

61 results for “Ad” Clear

1. Google Ads API v26 Launches with Search Lift Measurement and New Campaign Controls

   Google has released version 26 of the Google Ads API, introducing new measurement capabilities and expanded support for Performance Max campaigns, along with updates to campaign management.

   Tech trendGoogle Ads APISearch LiftPerformance Max

2. Google Ads Introduces New Overlay on Videos Asset Optimization Setting

   Google Ads is introducing a new optimization setting for video creatives in Demand Gen campaigns, allowing automatic text overlays to enhance messaging.

   Tech trendGoogle AdsDemand GenerationVideo Advertising

3. Brand Metrics Unveils New Identity and Outcomes Prediction Capabilities

   Global ad tech firm Brand Metrics launches new brand identity and website, extending outcomes intelligence to advertisers and agencies with prediction capabilities for campaign effectiveness.

   Ad TechBrandingOutcomes

4. IAB Europe Launches CTV Measurement Framework and Transparency Principles

   IAB Europe has released the final CTV Measurement Framework and Transparency Principles which provide common metrics and expectations for CTV campaigns to ensure consistency and accountability in measurement.

   Tech trendCTVMeasurementTransparency

5. Braze expands AI from content creation to campaign operations

   New tools give marketers easier access to AI decisioning, automate campaign checks, and connect Braze with external LLMs such as Claude.

   Tech trendMarketing artificial intelligence (AI)Marketing technology

6. Silverpush and PubMatic Launch Global Episode-Level Contextual CTV Segments

   Silverpush partners with PubMatic to enable targeted episode-level ad placements on CTV platforms, enhancing contextual advertising.

   Tech trendSilverpushPubMaticContextual Advertising

7. OpenX Launches AI-Powered Media Decisioning Suite: OpenX IQ

   OpenX announces the introduction of OpenX IQ, a suite of AI and machine learning capabilities to enhance media buying strategies for advertisers, agencies, and publishers.

   AIMedia BuyingProduct Launch

8. Comcast’s Universal Ads Launches in the UK with Channel 4, ITV & Sky to Simplify Access to Premium TV Advertising for SMEs

   Today (23rd June, 2026), Universal Ads, Comcast’s self-service advertising platform for the premium TV industry, has officially launched in the UK in partnership with Channel 4, ITV and Sky.

   Industry trendAdvertisingBroadcastersPartnership

9. Thrad Launches Four Native Ad Formats for LLM AI Conversation Environments

   Thrad, the AI-native advertising infrastructure platform, today announced the general availability of four distinct ad formats designed natively for LLM and AI-powered conversation environments.

   AINativeProgrammatic

10. Kevel, Dollar General & The Trade Desk Introduce First-of-Its-Kind Retail Media

    Kevel collaborates with Dollar General and The Trade Desk to unify retail media across onsite and offsite activation, enhancing campaign measurement.

    Tech trendretail mediaKevelDollar General