AdTech Radar

19 results for “Measurement” Clear

1. PubMatic and Amnet Launch the First Agentic Advertising Campaign in France Using the Claude LLM

   Today (31st March, 2026), PubMatic announces the launch of the first Agentic advertising campaign in France, in partnership with trading desk Amnet. This campaign targets cooking enthusiasts and consumers of responsibly sourced French-produced meat, aiming for a high video completion rate.

   Mar 31, 2026Tech trendAIAdvertisingCampaign

2. Silverpush Expands European Footprint with Presence in Seven Countries

   Silverpush, the contextual intelligence company, announced the company’s expansion across Europe with the business now operating in seven key markets: the United Kingdom, France, Spain, Germany, Sweden, the Netherlands, and Italy.

   Jun 16, 2025Industry trendContextualEuropeTargeting

3. Family Safety App Life360 Launches Location-Based Ad Targeting

   Life360, a popular family safety and tracking app, has launched its first location-based ad targeting solution called Place Ads, alongside a foot-traffic analytics product named Uplift.

   Jun 12, 2025Life360Location Based AdsLocation Data

4. Google Ads Expands Self-Serve Conversion Lift to Search and Performance Max Campaigns

   Google Ads is expanding Conversion Lift, allowing self-serve access to incrementality measurement for Search and Performance Max campaigns, previously requiring Google representative assistance.

   Apr 25, 2024Tech trendGoogle AdsConversion LiftPerformance Max

5. Google Introduces Optimization Feature for Tag Manager

   Google is introducing a new optimization capability for Google Tag Manager (GTM) that allows containers to send data directly to Google measurement products, reducing unnecessary JavaScript loading and simplifying tag management.

   Apr 1, 2024Tech trendGoogle Tag ManagerJavaScriptWeb analytics

6. Meta Introduces New Advertising Tools: Ads Super Burst and More

   Meta announced new advertising tools including Ads Super Burst, First Impression Ads, and expanded Reels Trending Ads, aiming to enhance brand visibility and measure impact effectively.

   Oct 10, 2023MetaAdvertisingSocial Media

7. Meta Introduces New Advertising Tools for Brand Advertisers

   Meta announced new advertising tools including Ads Super Burst, First Impression Ads, and more, aimed at helping advertisers reach larger audiences and measure brand impact more effectively.

   Oct 6, 2023Tech trendMetaAdvertisingFacebook

8. OpenAI Expands ChatGPT Ads with New Visual Format and Measurement Tools

   OpenAI is introducing a new visual ad format for ChatGPT, expanding measurement integrations and brand suitability tools to enhance its advertising platform.

   Oct 1, 2023Tech trendChatGPTAdvertisingOpenAI

9. Hivestack Expands South-East Asia Footprint: Launching Programmatic DOOH Marketplace in Thailand

   Hivestack launches full programmatic operations in Thailand, allowing brands and media owners to engage in programmatic digital out-of-home (DOOH) advertising transactions.

   Mar 2, 2022Industry trendDigitalDOOHProgrammatic