AdTech Radar

148 results for “Ad” Clear

1. Deciding on Language Tracking for AI Prompts

   International search specialists must navigate crucial decisions about language tracking when analyzing AI prompts, impacting insights and market visibility.

   Tech trendLanguage TrackingAI PromptsSearch Marketing

2. Google Rolls Out Gemini 4 Argon for AI Search

   Google has officially released Gemini 4 Argon, enhancing AI capabilities in Search and across various platforms. It is aimed at solving complex, multi-step tasks more effectively than previous versions.

   Tech trendGoogleAIGemini

3. Google Discover Aims for Hyper-Personalized Concierge Experience

   Google's latest job posting suggests a shift in Google Discover toward a personalized concierge experience designed to assist users in achieving their goals, raising questions about its impact on news traffic.

   Tech trendGoogleGoogle DiscoverUser experience

4. ChatGPT Plus and Google: The Experiment That Reveals AI's Search Dependency

   A recent experiment demonstrates that ChatGPT Plus is likely using Google Search data, not just Bing, leading to crucial insights about AI-generated content visibility.

   Tech trendAIChatGPTSEO

5. OpenAI Expands ChatGPT Ads with New Visual Format and Measurement Tools

   OpenAI is introducing a new visual ad format for ChatGPT, expanding measurement integrations and brand suitability tools to enhance its advertising platform.

   Tech trendChatGPTAdvertisingOpenAI

6. Language AI Prompt Tracking: Navigating Multilingual Markets

   International search specialists face critical choices when tracking AI prompts, including language selection and comparative analysis across markets. This article delves into effective strategies for tracking AI responses to prompts in different languages, ensuring accurate representation and market relevance.

   Tech trendsearch engine optimizationAImultilingual markets

7. S08, E03: Amazon and Agentic Commerce (with Adam Epstein)

   In this episode, Eric Seufert is joined by Adam Epstein, CEO of Gigi, to discuss the evolving landscape of agentic commerce and Amazon’s strategic positioning. They explore topics such as advertising-driven monetization, the integration of Amazon’s ads into AI interfaces, and the implications for consumer shopping experiences.

   Tech trendAmazonAgentic CommerceAdvertising

8. Google Analytics Gets A Major Privacy And Machine Learning-Focused Overhaul

   Google is revamping Google Analytics for a world in which privacy plays center stage and identifiers are exiting stage left.

   Tech trendcross-channelFirst-Party Cookiesgoogle analytics

9. Oracle Adds Machine Learning Capabilities To Its CDP

   Oracle is sprucing up its customer data platform, CX Unity, with a little machine learning, allowing it to support real-time data collection and enhance personalization capabilities.

   Tech trendCDPCX Unitymachine learning

10. Hudson MX Launches A Platform And APIs To Automate Local TV Buys

    Local TV buying is still a manual process. Ad tech company Hudson MX wants to change that with a platform launched Tuesday called BuyerAssist, which automates the local TV buying workflow.

    Tech trendHudson MXAdvertisingLocal TV Buying