AdTech Radar

148 results for “Ad” Clear

1. How AI Search is Evolving Customer Interaction

   AI search allows for more complex and personal inquiries, enabling brands to understand their customers' needs much more deeply.

   Tech trendArtificial intelligenceConsumer behaviourMarketing strategy

2. Leveraging SEO and GEO for Revenue Operations

   Revenue operations can be significantly enhanced by integrating SEO and GEO teams. By sharing funnel definitions and focusing on commercial value, these channels can optimize performance and drive revenue.

   Tech trendSEOGEORevenue Operations

3. Google Updates Guidance to Prevent User-Generated Spam on Sites

   Google warns platforms to block indexing of link-shared content and enhances monitoring for abuse in its latest update.

   Tech trendGoogleUser-generated contentSEO

4. Entity Confusion Hurts AI Visibility

   The article discusses how entity confusion impacts brand visibility, particularly focusing on a case study of the U.K. activewear brand TALA, which is misidentified by Google’s Knowledge Graph as a financial services company.

   Tech trendAI VisibilityKnowledge GraphEntity Resolution

5. Google Updates AI Mode and AI Overviews in Search

   Google announced several enhancements to AI Mode and AI Overviews in Search, making it easier for users to explore information and content quickly.

   Tech trendGoogleAISearch Engine

6. Google Ads Adjusts Lookalike Audience Segments for Demand Gen Campaigns

   Google Ads is preparing to change how Lookalike audience segments work in Demand Gen campaigns, moving their default behavior toward audience suggestions rather than strict targeting restrictions.

   Tech trendGoogle AdsDemand GenerationLookalike Audiences

7. How to Build an AI-Powered SEO Outreach Workflow

   This article explores an innovative approach to SEO outreach that integrates traditional backlink analysis with AI citation data to identify unexplored opportunities for linking.

   Tech trendSEOAIOutreach

8. Google Adds New Q&A Attribute to Merchant Center for E-Commerce

   Google has introduced a new question_and_answer attribute in Merchant Center, allowing retailers to submit up to 30 product-specific questions and answers for each item in their Shopping feeds. Ayisha Yousef emphasizes the importance of improving product information to enhance customer experience.

   Tech trendGoogleMerchant CenterE-Commerce

9. Netflix's GenPage and Whole Page Personalization

   Deep analysis at the intersection of digital advertising, platform economics, and artificial intelligence.

   Tech trendNetflixPersonalizationDigital Advertising

10. Podcast: Will consumers adopt agentic commerce? (with Michael Morton)

    Discussing the limitations on consumer adoption of agentic commerce with expert Michael Morton.

    Tech trendagentic commercee-commerceconsumer behavior