AdTech Radar

116 results for “AI” Clear

1. Google Launches Display & Video 360 Structured Data Files v11 with Expanded Targeting

   Google released Structured Data Files (SDF) v11 for Display & Video 360, introducing new audience targeting capabilities, updated YouTube vendor configurations and support for additional campaign formats.

   Oct 10, 2023Tech trendGoogleSDF v11Display & Video 360

2. Meta Introduces New Advertising Tools for Brand Advertisers

   Meta announced new advertising tools including Ads Super Burst, First Impression Ads, and more, aimed at helping advertisers reach larger audiences and measure brand impact more effectively.

   Oct 6, 2023Tech trendMetaAdvertisingFacebook

3. Google Ads Introduces AI-Generated Ad Previews for Text Customization

   Google Ads is introducing text customization asset previews for AI Max, allowing advertisers to see examples of AI-generated headlines and descriptions before enabling the feature in Search campaigns.

   Oct 5, 2023Tech trendGoogle AdsArtificial IntelligenceOnline Advertising

4. Google Ads Introduces Automated Bidding for Video Reach Campaigns in Beta

   Google Ads is introducing automated bidding for Video Reach campaigns in beta, allowing advertisers to launch campaigns without manually setting a Target CPM.

   Oct 5, 2023Tech trendGoogle AdsVideo ReachAutomated Bidding

5. How AI Search is Evolving Customer Interaction

   AI search allows for more complex and personal inquiries, enabling brands to understand their customers' needs much more deeply.

   Oct 5, 2023Tech trendArtificial intelligenceConsumer behaviourMarketing strategy

6. Entity Confusion Hurts AI Visibility

   The article discusses how entity confusion impacts brand visibility, particularly focusing on a case study of the U.K. activewear brand TALA, which is misidentified by Google’s Knowledge Graph as a financial services company.

   Oct 3, 2023Tech trendAI VisibilityKnowledge GraphEntity Resolution

7. Google Updates AI Mode and AI Overviews in Search

   Google announced several enhancements to AI Mode and AI Overviews in Search, making it easier for users to explore information and content quickly.

   Oct 3, 2023Tech trendGoogleAISearch Engine

8. Google Ads Adjusts Lookalike Audience Segments for Demand Gen Campaigns

   Google Ads is preparing to change how Lookalike audience segments work in Demand Gen campaigns, moving their default behavior toward audience suggestions rather than strict targeting restrictions.

   Oct 3, 2023Tech trendGoogle AdsDemand GenerationLookalike Audiences

9. Podcast: Will consumers adopt agentic commerce? (with Michael Morton)

   Discussing the limitations on consumer adoption of agentic commerce with expert Michael Morton.

   Oct 1, 2023Tech trendagentic commercee-commerceconsumer behavior

10. Deciding on Language Tracking for AI Prompts

    International search specialists must navigate crucial decisions about language tracking when analyzing AI prompts, impacting insights and market visibility.

    Oct 1, 2023Tech trendLanguage TrackingAI PromptsSearch Marketing