What is Retail Media Networks (RMN)?
Also known as: RMN, Commerce media
Quick definition
A retail media network is an advertising business run by a retailer or commerce platform that sells ads on its own sites, apps and stores, and off-site across the open web, using first-party shopper and purchase data for targeting and closed-loop sales measurement.
Key points
- On-site
- Sponsored products and display on the retailer's properties.
- Off-site
- Retailer audiences activated through DSPs, CTV and social, often via clean rooms.
Benefits
- Measurement tied to actual sales
- High-margin revenue for retailers
Trade-offs
- Fragmented buying across many networks
- Inconsistent measurement standards
FAQ
Why is retail media growing so fast?
It offers durable first-party data and sales attribution at a time when cookie-based targeting is declining.
Explore on AdTech Radar
Official sources
Last reviewed 2026-10-27. Explanations are written by AdTech Radar; consult the official specification for implementation.