Programmatic Advertising News

The latest programmatic advertising news: ad exchanges, DSPs, SSPs, real-time bidding, and automated media trading — aggregated daily on AdTech Radar.

1. The Stack: Advertising Gets More Autonomous

   This week, agency AI-driven advertising took a leap forward, while governments tightened their grip on Big Tech and platforms raced to evolve their ecosystems.

   May 1, 2026AIAdvertisingBig TechProgrammaticDataGoogleMeta

2. xpln.ai Enables Attention-Driven Programmatic Buying via Index Exchange

   xpln.ai announces a global integration with Index Marketplaces, allowing advertisers to utilize attention-based segments for improved programmatic performance.

   Feb 12, 2026AttentionOptimisationProgrammaticSSP

3. VIOOH Partners with Atmosphere TV to Unlock Programmatic Access to Largest Streaming TV Platform for Businesses

   Today (15th January, 2026), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with Atmosphere TV, the world's largest streaming TV platform built for businesses, expanding access to premium place-based video inventory in the UK, North America, and Australia.

   Jan 15, 2026PartnershipProgrammaticProgrammatic TVStreaming

4. AI Agents Are Taking Over NBCU’s Linear TV Buys

   NBCU is testing agentic systems to automate ad campaign activations, potentially transforming the landscape of linear TV advertising.

   Jan 6, 2026agentic AINBCUFreeWheelprogrammatic linear TVRPARyan McConvilleLisa HerdmanDavid Dworin

5. Comcast Intros Biddable And Programmatic For Linear TV

   The dream of programmatic linear TV is getting a boost as Comcast Advertising announces availability of its linear TV inventory on a targetable, biddable basis.

   Oct 23, 2025comcastprogrammatic linearDentsuFreeWheelJames RookeKevin WeigandStitch Head

6. The Ad Context Protocol Aims To Make Sense Of Agentic Ad Demand

   The Ad Context Protocol (AdCP) aims to establish standard protocols for agentic solutions in advertising. Co-founders include Triton Digital, Yahoo!, and Optable, focusing on enhancing communication between AI advertising agents.

   Oct 15, 2025Ad Context ProtocolAdCPagentic advertisingprogrammaticAI advertising

7. StackAdapt Launches AI-Driven Martech Suite for Unified Data Marketing

   StackAdapt announces the general availability of its AI-powered martech suite that integrates email marketing, data activation, and programmatic advertising into a single platform, enhancing campaign efficiency for marketers.

   Oct 15, 2025AIDataMarketingMartechProduct Launch

8. Best Buy Ads Dives Into Programmatic

   Best Buy has decided to get its hands dirty by digging deeper into the ad tech ecosystem. Best Buy Ads, the consumer electronics chain’s retail media arm, on Tuesday announced a slate of new partnerships and new ad tech features that push it further into ad tech and data services.

   Sep 16, 2025Best BuyAd TechRetail MediaPartnershipsMarketing

9. Multilocal Backs the Future of Ad Tech with Strategic Investment in FirstPartyCapital

   Multilocal announces a strategic investment in FirstPartyCapital’s startup fund, aiming to fuel advertising innovation globally and reshape the ad tech ecosystem.

   Jun 12, 2025Ad TechInvestmentProgrammatic

10. This Investment Firm Is Acquiring A Newsletter Ad Platform To Build Email’s Answer To Taboola And Outbrain

    Redbrick, a Canada-based tech investment firm, has acquired Paved, a programmatic newsletter platform, to capitalize on the growing email newsletter market.

    Mar 11, 2025email newslettersAdTechinvestmentRedbrickPaved