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Programmatic Advertising News

The latest programmatic advertising news: ad exchanges, DSPs, SSPs, real-time bidding, and automated media trading — aggregated daily on AdTech Radar.

  1. Pandora Integrates With UID2 To Raise The Volume On Programmatic Audio

    Pandora becomes the first digital audio platform to integrate The Trade Desk’s UID2 alternative ID, enhancing addressability for ads and strengthening its programmatic capabilities.

    Jun 17, 2024AdsWizzCTVDigital Audioin-app adsmobile webpandoraprogrammatic audioSiriusXM

  2. Expedia Has Booked Its Trip To Ad Land

    Expedia Group solidifies its role in the retail media revolution by consolidating first-party data across its portfolio and developing a programmatic advertising business, aiming to mirror successful strategies of traditional retail giants.

    May 14, 2024ExpediaRetail MediaTravel Media Network

  3. Buyers Want Flexibility And More Programmatic Execution In This Year’s Upfronts

    TV buyers predict streaming publishers will heed their demands for greater flexibility, more programmatic execution and improved measurement during this year’s upfront season.

    Apr 30, 2024alt TV currencyalt TV measurementDanielle DeLaurodigitasJenny SchauerKelly MetzMiQMohammad Chughtai

  4. Disney Uses Self-Service To Attract New Buyers – With A Focus On Local

    Disney is moving forward with automating its ad sales, introducing a self-serve programmatic option to attract local advertisers with enhanced targeting capabilities.

    Oct 25, 2023Disney Ad SalesDisney Campaign ManagerDisney programmaticGogi GuptaGupta MediaHulu ad managerInnovidJamie Power

  5. DoubleVerify Earns MRC Accreditation Across Its Suite of Programmatic Targeting Services

    DoubleVerify, a leading software platform for digital media measurement, has announced its accreditation by the Media Rating Council (MRC) across its programmatic targeting services.

    Mar 3, 2022DoubleVerifyMRC AccreditationDigital MediaProgrammatic TargetingAd Verification

  6. Clear Channel LaunchPAD Launches in France with Hivestack as First DOOH SSP Partner

    Hivestack partners with Clear Channel Europe's programmatic buying platform, LaunchPAD, to enhance programmatic buying of DOOH inventory in France.

    Mar 3, 2022DigitalDOOHPartnershipProgrammatic

  7. Hivestack Expands South-East Asia Footprint: Launching Programmatic DOOH Marketplace in Thailand

    Hivestack launches full programmatic operations in Thailand, allowing brands and media owners to engage in programmatic digital out-of-home (DOOH) advertising transactions.

    Mar 2, 2022DigitalDOOHProgrammatic

  8. Podcast: Nate Woodman Says Brands Will Eventually Own Proprietary Machine-Learning Models

    In this episode of AdExchanger Talks, Nate Woodman discusses the future of brand data integrity in media buying and the potential for brands to develop proprietary machine-learning models to enhance performance and data management.

    Jan 4, 2017podcastmachine-learningdata-driven marketingIPONWEBCRMprogrammatic

  9. Greek And Romanian Publisher Team-Up Project Agora Shows Early Promise

    A coalition of online publishers in Greece and Romania, known as Project Agora, launched as an alternative to Google, monetizing millions of impressions in its initial phase.

    Mar 30, 2015Project AgoraGreeceRomaniaProgrammatic AdvertisingOnline Publishers

  10. The Guardian Preps Mobile App Relaunch, Brings Programmatic to Its Core

    The Guardian is relaunching its mobile app to help advertisers reach engaged readers while focusing on programmatic media trading as a key aspect of its operations.

    May 21, 2014AdvertiserCross-ChannelDigital MarketingDisplayExchangeMedia SpendMobileProgrammatic