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Programmatic Advertising News

The latest programmatic advertising news: ad exchanges, DSPs, SSPs, real-time bidding, and automated media trading — aggregated daily on AdTech Radar.

  1. Programmatic IO: Insurers Are Building Ad Tech’s AI Accountability Layer

    AI has the potential to streamline advertising workflows, but it also introduces risks due to lack of oversight. New laws are emerging, complicating compliance for companies deploying AI without sufficient supervision.

    Sep 30, 2026adexchanger programmatic ioAgentic AdsAI governanceAI oversightAlan ParkerBBDOBetty LouieNicholas Godlove

  2. "It Won't Be a Human in the Loop, It'll Be Another AI Agent" – PubMatic's Rajeev Goel on Cutting Complexity and Handing Power Back to Publishers and Advertisers

    ExchangeWire’s John Still sat down with PubMatic CEO Rajeev Goel to talk about ad tech complexity, and how agentic buying could change who holds power in programmatic advertising.

    Sep 29, 2026AIProgrammaticPublisherAdvertiserAgentic AI

  3. Understanding Agentic Protocols With Adform's Jochen Schlosser

    In this TraderTalkTV episode, Jochen Schlosser, CTO / CPO at Adform, joins ExchangeWire co-founder & advisor Ciaran O'Kane at the legendary whiteboard to explain agentic ad tech protocols.

    Sep 23, 2026Ad TechAgentic AIIndustry InfrastructureProgrammatic

  4. Google’s Buyer Direct Could Beat Agentic Ad Tech At Its Own Game

    Google's new Buyer Direct aims to streamline direct sales in advertising by bypassing the fees associated with traditional programmatic advertising.

    Jul 27, 2026Ad Serversagentic AICannes Lions 2026direct dealsGAMERAgoogleGoogle Ad ManagerGoogle ad tech antitrust trial

  5. How Containerization Is Reshaping The Programmatic Supply Chain With inPowered AI And Equativ | Cannes 2026

    For years, algorithmic decisioning lived on the buy side — inside DSPs that only ever saw a fraction of available inventory. Containerization changes that, moving custom AI decisioning models directly into SSP environments and reshaping the programmatic supply chain in the process.

    Jul 9, 2026AI DecisioningCannes 2026containerizationProgrammatic AIsupply chain optimization

  6. MFA Ad Spend Is Increasing. Is AI Slop To Blame?

    This year, the percentage of ad spend going toward made-for-advertising (MFA) sites went up instead of down for the first time since 2023. This notable reversal comes from the Association of National Advertisers’ programmatic benchmark report for Q1.

    Jul 8, 2026AIMFAJulie WeitznerScott PierceRocky MossChris KaneIlana WollinJade Grodesky

  7. Hyundai Tests Containerized Ad Tech To Drive New Efficiency

    Hyundai collaborates with Chalice AI and OpenX to pilot a containerized ad tech product, enhancing efficiency in programmatic advertising through innovative bidding processes.

    Jun 16, 2026ChaliceChalice AIcloud infrastructurecommerceContainerHyundaiopenxSSP

  8. Thrad Launches Four Native Ad Formats for LLM AI Conversation Environments

    Thrad, the AI-native advertising infrastructure platform, today announced the general availability of four distinct ad formats designed natively for LLM and AI-powered conversation environments.

    Jun 4, 2026AINativeProgrammaticSSP

  9. FreeWheel and Outernet London Partner Together to Deliver the Next Level of CTV Out-of-Home Advertising

    FreeWheel partners with Outernet to provide innovative CTV out-of-home advertising campaigns across Outernet's venues in London.

    Jun 2, 2026CTVDOOHProgrammaticAdvertising

  10. VIOOH Partners with Abode Media to Expand Programmatic DOOH Footprint

    VIOOH has announced a programmatic partnership with Abode Media, aiming to enhance the digital out-of-home advertising landscape in premium residential areas.

    May 7, 2026DOOHMediaPartnershipProgrammatic