Mobile & In-App Advertising
Ads served inside mobile apps and mobile web, including app-install campaigns and in-app programmatic exchanges.
The Guardian Preps Mobile App Relaunch, Brings Programmatic to Its Core
The Guardian is relaunching its mobile app to help advertisers reach engaged readers while focusing on programmatic media trading as a key aspect of its operations.
May 21, 2014AdvertiserCross-ChannelDigital MarketingDisplayExchangeMedia SpendMobileProgrammaticIAB Europe Digital Ad Revenues Record Double-Digit Growth
Digital ad spend in Europe increased by 11.9% last year to surpass the €27bn mark, with the UK extending its lead as the most developed market in the region.
May 20, 2014Digital MarketingDisplayEMEAMartechMobileNordicsEE Bigs Up Its Data Bank
The UK’s largest mobile operator EE is stepping-up efforts to recruit partners for an ‘big data’ trial via its mData unit, aiming to monetize its vast swathes of user data.
May 19, 2014DataMobileAdvertisingBig DataePrize’s Rewards For Brands: Constant Conversation With Consumers, Plus Data
The acquisition of sweepstakes content company ePrize by PE firm Catterton Partners highlights the shift in brand advertising and marketing towards mobile and social media for improved customer relationship management.
Aug 23, 2012acquisitionsCatterton PartnersePrizepromotionssweepstakestolman geffs