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CTV (Connected TV)

Advertising delivered to internet-connected televisions and streaming devices, often bought programmatically.

Related topics:Programmatic AdvertisingThe Trade DeskMeasurement & Attribution

  1. Omnichannel in 2026: Unifying Buying and Measurement Across a Fragmented Landscape

    This panel examines what true omnichannel integration looks like in 2026, covering data interoperability and identity resolution to cross‑channel optimisation and outcome‑based measurement.

    Jun 1, 2026OmnichannelATS LondonDataIdentityMeasurementMobileRetail MediaCTV

  2. Teads and Lumen Research Bring Proven Attention Science to CTV for Omnichannel Impact

    Teads expands its partnership with Lumen Research to introduce attention measurement across its CTV offering, helping advertisers make informed media decisions and creative strategies.

    May 6, 2026AttentionCTVMeasurement

  3. Why Amazon Is Gaining Ground In CTV And The Trade Desk Is Losing Its Lead

    CTV advertising is booming, with the channel growing by 13% in 2025 to $26.6 billion and projected to hit $51 billion by 2029. Meanwhile, Amazon’s ad business is rapidly outpacing The Trade Desk, highlighting a significant shift in buy-side priorities in the CTV market.

    Mar 4, 2026ad tech take rateAmazon DSPCTVWPPDentsuDisneyOpenPathThe Trade Desk

  4. Criteo Says It’s Bullish On The Future, But The Market’s All Bears

    Criteo stock dropped sharply on Wednesday morning after the company reported a decline in revenue in Q4 2025. The forecast downgrade came as two large retail media clients pulled back from agreements.

    Feb 11, 2026CriteocommerceearningsAICTV

  5. IP Address Match Rates Are a Joke – And It’s No Laughing Matter

    According to a new report, IP-to-email matches are accurate about 16% of the time on average, while IP-to-postal matches are accurate only 13% of the time. This raises concerns for advertisers who rely on these data linkages to measure results and connect ad spend with real consumers.

    Nov 5, 2025CIMMCoalition for Innovative Media MeasurementCTV transparencyIP addressesJon WattsKathryn BarnittScott McKinleystandards

  6. LinkedIn’s CTV Ads Are Helping B2B Advertisers Find Audiences Where They Live

    LinkedIn introduces CTV ad buying allowing B2B advertisers to target specific audiences more effectively through connected TV platforms, enhancing their advertising strategies.

    Jun 19, 2025BrandlinkJonathan VulinkedinLinkedin Campaign ManagerLinkedIn CTV AdsServiceNow

  7. Agentic CTV Startup Olyzon Snags $5 Million In Funding To Hire More Humans

    On Thursday, French AI startup Olyzon announced $5 million in additional seed funding led by US-based venture capital firm Cassius Capital. This new round comes almost one year after Olyzon’s first seed funding and shortly after the company's expansion into the US market.

    Jun 12, 2025AICassius Capitalinteractive adsJules MinvielleOguryOlyzonTupac Shakur

  8. As CTV Blooms, It’s Knives Out For The Trade Desk’s Take Rate

    The Trade Desk's take rate remains stable at around 20%, even as competitors with lower rates gain traction, particularly in the growing Connected TV advertising market. This article explores the implications of the Trade Desk's pricing strategy amidst increasing pressure from rival DSPs.

    Apr 28, 2025Amazon DSPDSP Take ratesPontiac DSPthe trade deskTTD

  9. How Shutterfly Used A Search-Powered Custom Algorithm To Zoom In On New Customers

    Shutterfly's innovative CTV campaign utilized a search-based custom algorithm to effectively target new customer segments, demonstrating the viability of non-ID-based targeting strategies.

    Apr 28, 2025campaign optimizationCTVShutterflyAI-modelingdata-driven marketing

  10. Pandora Integrates With UID2 To Raise The Volume On Programmatic Audio

    Pandora becomes the first digital audio platform to integrate The Trade Desk’s UID2 alternative ID, enhancing addressability for ads and strengthening its programmatic capabilities.

    Jun 17, 2024AdsWizzCTVDigital Audioin-app adsmobile webpandoraprogrammatic audioSiriusXM