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CTV (Connected TV)

Advertising delivered to internet-connected televisions and streaming devices, often bought programmatically.

Related topics:Programmatic AdvertisingThe Trade DeskMeasurement & Attribution

  1. Seedtag Acquires Beachfront For Deeper Roots In TV And Streaming

    Seedtag's CTV business is beginning to blossom with its acquisition of Beachfront, a supply-side platform specializing in TV and video, to accelerate its growth in the US and enhance its contextual advertising capabilities.

    Jun 3, 2024ad tech M&ABeachfrontBrian DanzisChris MaccaroSeedtagSeedtag acquires Beachfront

  2. Kroger Adds CTV Inventory To Its Retail Media Offering

    Kroger Precision Marketing expands into CTV and video inventory channels, providing advertisers with new opportunities to utilize Kroger data for better campaign measurement and performance.

    Sep 12, 2022Cara PrattcommerceCTVfeaturedKPMKrogerKroger Precision MarketingRetail Advertising