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A digital marketplace where ad impressions are bought and sold in real-time auctions between buyers and sellers.
ExchangeWire European Weekly Round-Up #17
ExchangeWire rounds up some of the biggest stories in the European digital advertising space.
May 23, 2014Digital AdvertisingFacebookStarCom MediaVestPubMaticMocean MobileThe GuardianSalesforceThe Guardian Preps Mobile App Relaunch, Brings Programmatic to Its Core
The Guardian is relaunching its mobile app to help advertisers reach engaged readers while focusing on programmatic media trading as a key aspect of its operations.
May 21, 2014AdvertiserCross-ChannelDigital MarketingDisplayExchangeMedia SpendMobileProgrammaticExchangeWire European Weekly Round-Up 16
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. This week has proven exceptional in that major announcements from the ad tech sector were coming from marketing cloud providers, which could herald major disruption in the ad tech sector.
May 16, 2014Digital AdvertisingAd TechMarketing CloudAdobeIBMAOLFundingSociomanticExchangeWire European Weekly Round-Up
ExchangeWire rounds up some of the biggest stories in the European digital advertising space.
May 9, 2014AdvertisingPublicisOmnicomAOLAlibabaCriteoSociomanticAd Tech