3 results for “VAST” Clear
IP Address Match Rates Are a Joke – And It’s No Laughing Matter
According to a new report, IP-to-email matches are accurate about 16% of the time on average, while IP-to-postal matches are accurate only 13% of the time. This raises concerns for advertisers who rely on these data linkages to measure results and connect ad spend with real consumers.
Tech trendCIMMCoalition for Innovative Media MeasurementCTV transparencyMRC’s Video Measurement Guidelines Address OTT For The First Time
The Media Rating Council releases updated guidelines for digital video measurement, addressing OTT ad impressions for the first time.
Tech trendMRCOTTssaiPodcast: Nate Woodman Says Brands Will Eventually Own Proprietary Machine-Learning Models
In this episode of AdExchanger Talks, Nate Woodman discusses the future of brand data integrity in media buying and the potential for brands to develop proprietary machine-learning models to enhance performance and data management.
Tech trendpodcastmachine-learningdata-driven marketing