AdTech Radar

14 results for “Supply” Clear

1. AI won’t kill sales jobs — buyers will

   As buyers put more trust in their own AI agents, sales reps face a new challenge: proving why they still deserve a seat at the table.

   Tech trendB2B marketingMarketing artificial intelligence (AI)

2. Amazon Ads And The Amazon DSP Get An Agentic Rebrand

   Amazon Ads has overhauled its DSP and the sponsored product and search-based ad console for on-platform ads, announcing the changes at its unBoxed event in San Francisco.

   Tech trendAmazon adsAmazon Ads AgentAmazon DSP

3. Silverpush and PubMatic Launch Global Episode-Level Contextual CTV Segments

   Silverpush partners with PubMatic to enable targeted episode-level ad placements on CTV platforms, enhancing contextual advertising.

   Tech trendSilverpushPubMaticContextual Advertising

4. Permutive and Adform Partner to Give Publishers Identity Flexible Activation Across DSP/SSP

   Tech trendDataIDPartnership

5. How Containerization Is Reshaping The Programmatic Supply Chain With inPowered AI And Equativ | Cannes 2026

   For years, algorithmic decisioning lived on the buy side — inside DSPs that only ever saw a fraction of available inventory. Containerization changes that, moving custom AI decisioning models directly into SSP environments and reshaping the programmatic supply chain in the process.

   Tech trendAI DecisioningCannes 2026containerization

6. Hyundai Tests Containerized Ad Tech To Drive New Efficiency

   Hyundai collaborates with Chalice AI and OpenX to pilot a containerized ad tech product, enhancing efficiency in programmatic advertising through innovative bidding processes.

   Tech trendChaliceChalice AIcloud infrastructure

7. The Stack: Advertising Gets More Autonomous

   This week, agency AI-driven advertising took a leap forward, while governments tightened their grip on Big Tech and platforms raced to evolve their ecosystems.

   Tech trendAIAdvertisingBig Tech

8. StackAdapt Brings Campaign Intelligence Into Claude with MCP Server Launch

   StackAdapt, the leading AI advertising and orchestration platform, announces the general availability of its Model Context Protocol (MCP) Server, enabling direct access to campaign intelligence within AI tools like Claude.

   Tech trendCampaignDataProduct Launch

9. xpln.ai Enables Attention-Driven Programmatic Buying via Index Exchange

   xpln.ai announces a global integration with Index Marketplaces, allowing advertisers to utilize attention-based segments for improved programmatic performance.

   Tech trendAttentionOptimisationProgrammatic

10. IP Address Match Rates Are a Joke – And It’s No Laughing Matter

    According to a new report, IP-to-email matches are accurate about 16% of the time on average, while IP-to-postal matches are accurate only 13% of the time. This raises concerns for advertisers who rely on these data linkages to measure results and connect ad spend with real consumers.

    Tech trendCIMMCoalition for Innovative Media MeasurementCTV transparency