AdTech Radar

11 results for “Retail Media” Clear

1. AI agents are coming between you and your customers

   Customer preferences, purchase decisions, and even checkout are moving beyond brands' control. Here's what you can still influence — and how.

   Oct 13, 2026Tech trendCustomer experienceEcommerceMarketing artificial intelligence (AI)

2. Who Eats The Spending Gap When Agentic Spend Outpaces Proof Of Impact?

   An exploration of the proof gap in AI-driven ad spending and the need for a structured risk budget in media campaigns.

   Oct 7, 2026Tech trendad tech insuranceagentic AICTV

3. AI Agents Are Coming For CTV; It’s Cheaper For Politicians To Buy National Ads Than To Target Texas

   Agentic media buying is becoming popular in streaming TV with a new initiative involving NBCUniversal, FreeWheel, Carat, and Newton. The collaboration aims to optimize advertising through custom agents using identity and audience data, enhancing the effectiveness of ad buys while raising concerns about short-term gains overshadowing long-term brand building.

   Oct 7, 2026Tech trendagentic AICaratCTV

4. MadTech Daily: SPUR Unveils AI Content Tracking Standard; Singapore Digital Economy Reaches $113bn

   In today’s Digest, we discuss SPUR unveiling an AI content tracking standard, Singapore’s digital economy reaching S$113bn (£66.74bn), and YouTube putting original content first in its Shorts algorithm.

   Oct 6, 2026Tech trendAIDigital EconomyYouTube

5. Google AI Mode and Ads: Everything You Need to Know

   A comprehensive examination of Google's AI Mode features, their implications for PPC specialists, and the importance of understanding distinctions between AI Mode, AI Max, and ad placements.

   Oct 1, 2026Tech trendGoogle AdsAI Mode PPC

6. Gopuff Knows What Snacks You Want, Thanks To This Composable CDP

   Retail media is becoming a lucrative revenue generator for Gopuff, which recently announced a partnership with GrowthLoop, leveraging AI to enhance targeting capabilities.

   Jun 9, 2026Tech trendGopuffGrowthLoopRetail Media

7. Omnichannel in 2026: Unifying Buying and Measurement Across a Fragmented Landscape

   This panel examines what true omnichannel integration looks like in 2026, covering data interoperability and identity resolution to cross‑channel optimisation and outcome‑based measurement.

   Jun 1, 2026Tech trendOmnichannelATS LondonData

8. Kevel, Dollar General & The Trade Desk Introduce First-of-Its-Kind Retail Media

   Kevel collaborates with Dollar General and The Trade Desk to unify retail media across onsite and offsite activation, enhancing campaign measurement.

   May 4, 2026Tech trendretail mediaKevelDollar General

9. Northbeam Adds The Third Leg Of The Attribution Stool With Incrementality Testing

   No single ad measurement methodology works well anymore for brands with multiple points of sale. Northbeam released a new incrementality testing feature to fill the gap between multitouch attribution, marketing mix modeling, and incrementality testing.

   Apr 7, 2026Tech trendattributionincrementality testingMMM

10. Vudoo Announces Partnership with PubMatic to Simplify Activation of Commerce-Enabled Advertising

    Vudoo partners with PubMatic to enable shoppable ad experiences across verified inventory, offering a new way for advertisers and publishers to connect engagement with conversion.

    Mar 4, 2026Tech trendVudooPubMaticCommerce Media