AdTech Radar

15 results for “Retail” Clear

1. Your AI visibility score may be hiding a problem

   Brand mentions and source citations often tell very different stories. Marketers need to know which one is weak before choosing a fix.

   Tech trendMarketing artificial intelligence (AI)Search marketing

2. AI agents are coming between you and your customers

   Customer preferences, purchase decisions, and even checkout are moving beyond brands' control. Here's what you can still influence — and how.

   Tech trendCustomer experienceEcommerceMarketing artificial intelligence (AI)

3. Brand measurement needs a new source of truth

   AI makes it possible to combine search, social, ecommerce, and commercial signals for a more continuous view of brand health.

   Tech trendBrand MeasurementAI in MarketingConsumer Understanding

4. Who Eats The Spending Gap When Agentic Spend Outpaces Proof Of Impact?

   An exploration of the proof gap in AI-driven ad spending and the need for a structured risk budget in media campaigns.

   Tech trendad tech insuranceagentic AICTV

5. AI Agents Are Coming For CTV; It’s Cheaper For Politicians To Buy National Ads Than To Target Texas

   Agentic media buying is becoming popular in streaming TV with a new initiative involving NBCUniversal, FreeWheel, Carat, and Newton. The collaboration aims to optimize advertising through custom agents using identity and audience data, enhancing the effectiveness of ad buys while raising concerns about short-term gains overshadowing long-term brand building.

   Tech trendagentic AICaratCTV

6. MadTech Daily: SPUR Unveils AI Content Tracking Standard; Singapore Digital Economy Reaches $113bn

   In today’s Digest, we discuss SPUR unveiling an AI content tracking standard, Singapore’s digital economy reaching S$113bn (£66.74bn), and YouTube putting original content first in its Shorts algorithm.

   Tech trendAIDigital EconomyYouTube

7. Google AI Mode and Ads: Everything You Need to Know

   A comprehensive examination of Google's AI Mode features, their implications for PPC specialists, and the importance of understanding distinctions between AI Mode, AI Max, and ad placements.

   Tech trendGoogle AdsAI Mode PPC

8. Gopuff Knows What Snacks You Want, Thanks To This Composable CDP

   Retail media is becoming a lucrative revenue generator for Gopuff, which recently announced a partnership with GrowthLoop, leveraging AI to enhance targeting capabilities.

   Tech trendGopuffGrowthLoopRetail Media

9. Omnichannel in 2026: Unifying Buying and Measurement Across a Fragmented Landscape

   This panel examines what true omnichannel integration looks like in 2026, covering data interoperability and identity resolution to cross‑channel optimisation and outcome‑based measurement.

   Tech trendOmnichannelATS LondonData

10. Kevel, Dollar General & The Trade Desk Introduce First-of-Its-Kind Retail Media

    Kevel collaborates with Dollar General and The Trade Desk to unify retail media across onsite and offsite activation, enhancing campaign measurement.

    Tech trendretail mediaKevelDollar General