AdTech Radar

28 results for “Programmatic” Clear

1. C-Centric Launches Cross-Site Agentic Transfer

   C-Centric has launched Cross-Site Agentic Transfer (X-AT), an Agentic AI solution that enables consumers to have conversations and make transactions with a brand’s trained AI agent directly within ads on publisher websites.

   Oct 15, 2026Tech trendAgentic AICross-sitePublisher

2. LG And Magnite Launch Agentic Home Screen Ads With A Winning NFL Quarterback

   LG smart TV home screen inventory is now accessible for media buying through agentic AI, featuring a campaign with NFL quarterback Brock Purdy.

   Oct 14, 2026Tech trendAgentic AdsHome Screen AdsMagnite

3. Prebid’s Proposed Auction Overhaul Would Do What The Court Wouldn’t: Separate AdX From GAM

   A federal court ordered Google to integrate with Prebid, spurring a proposal to change ad auction dynamics, allowing ad servers to bid into Prebid and seek to weaken Google Ad Manager's dominance.

   Oct 14, 2026Tech trendgooglePrebidad server

4. The Evolution of Agentic Media Buying: Insights and Challenges

   Agentic media buying is moving from theoretical discussions to practical applications in advertising, raising new challenges regarding autonomy and decision-making processes.

   Oct 8, 2026Tech trendagentic AImedia buyingadvertising

5. Agentic media buying needs malware guardrails: A PropellerAds view

   As AI takes on more campaign decisions, traffic-quality and security signals need to become part of the optimization logic.

   Oct 8, 2026Tech trendMarketing artificial intelligence (AI)Sponsored Content

6. The Media Shop and PubMatic Launch Southeast Asia's First Agentic Luxury Campaign

   PubMatic partners with The Media Shop to run a groundbreaking agentic advertising campaign for a luxury watch brand, reaching high-net-worth audiences across multiple Asia Pacific markets.

   Oct 5, 2026Tech trendPubMaticagentic advertisingprogrammatic advertising

7. Apple’s Latest Privacy Move In iOS 27 Hits Different Than ATT

   Apple's new iOS update creates significant disruptions for ad tech, similar to but distinct from the App Tracking Transparency (ATT) framework.

   Oct 2, 2026Tech trendApple AppTrackingTransparencyApple ATTAudigent

8. "It Won't Be a Human in the Loop, It'll Be Another AI Agent" – PubMatic's Rajeev Goel on Cutting Complexity and Handing Power Back to Publishers and Advertisers

   ExchangeWire’s John Still sat down with PubMatic CEO Rajeev Goel to talk about ad tech complexity, and how agentic buying could change who holds power in programmatic advertising.

   Sep 29, 2026Tech trendAIProgrammaticPublisher

9. Understanding Agentic Protocols With Adform's Jochen Schlosser

   In this TraderTalkTV episode, Jochen Schlosser, CTO / CPO at Adform, joins ExchangeWire co-founder & advisor Ciaran O'Kane at the legendary whiteboard to explain agentic ad tech protocols.

   Sep 23, 2026Tech trendAd TechAgentic AIIndustry Infrastructure

10. Permutive and Adform Partner to Give Publishers Identity Flexible Activation Across DSP/SSP

    Jul 23, 2026Tech trendDataIDPartnership