AdTech Radar

19 results for “Programmatic” Clear

1. AdXact and VIOOH Launch Partnership to Bring Advertisers More Premium DOOH Opportunities

   AdXact announces a partnership with VIOOH to provide programmatic access to premium digital out-of-home (DOOH) inventory, enhancing advertising strategies and opportunities for media owners.

   Oct 15, 2026DOOHOptimisationPartnership

2. C-Centric Launches Cross-Site Agentic Transfer

   C-Centric has launched Cross-Site Agentic Transfer (X-AT), an Agentic AI solution that enables consumers to have conversations and make transactions with a brand’s trained AI agent directly within ads on publisher websites.

   Oct 15, 2026Tech trendAgentic AICross-sitePublisher

3. LG And Magnite Launch Agentic Home Screen Ads With A Winning NFL Quarterback

   LG smart TV home screen inventory is now accessible for media buying through agentic AI, featuring a campaign with NFL quarterback Brock Purdy.

   Oct 14, 2026Tech trendAgentic AdsHome Screen AdsMagnite

4. TeqBlaze Expands TeqMate AI into a Cross-Platform Automation Ecosystem for Ad Tech Teams

   TeqBlaze expands its TeqMate AI ecosystem to integrate with various ad tech tools, enabling automation of workflows for AdOps, RevOps, and business development teams.

   Oct 9, 2026Ad TechAIbusiness growth

5. Cotswold Outdoor Group Expands Retail Media Strategy to In-Store with Broadsign and IUF

   Retail media technology provider Broadsign and in-store media integrator IUF announced a collaboration with UK retailer Cotswold Outdoor Group to expand its retail media network with a scalable in-store advertising infrastructure.

   Oct 6, 2026Industry trendRetail MediaBroadsignCotswold Outdoor Group

6. The Media Shop and PubMatic Launch Southeast Asia's First Agentic Luxury Campaign

   PubMatic partners with The Media Shop to run a groundbreaking agentic advertising campaign for a luxury watch brand, reaching high-net-worth audiences across multiple Asia Pacific markets.

   Oct 5, 2026Tech trendPubMaticagentic advertisingprogrammatic advertising

7. OpenX Launches AI-Powered Media Decisioning Suite: OpenX IQ

   OpenX announces the introduction of OpenX IQ, a suite of AI and machine learning capabilities to enhance media buying strategies for advertisers, agencies, and publishers.

   Jun 24, 2026AIMedia BuyingProduct Launch

8. Thrad Launches Four Native Ad Formats for LLM AI Conversation Environments

   Thrad, the AI-native advertising infrastructure platform, today announced the general availability of four distinct ad formats designed natively for LLM and AI-powered conversation environments.

   Jun 4, 2026AINativeProgrammatic

9. StackAdapt Brings Campaign Intelligence Into Claude with MCP Server Launch

   StackAdapt, the leading AI advertising and orchestration platform, announces the general availability of its Model Context Protocol (MCP) Server, enabling direct access to campaign intelligence within AI tools like Claude.

   Apr 21, 2026Tech trendCampaignDataProduct Launch

10. PubMatic and Amnet Launch the First Agentic Advertising Campaign in France Using the Claude LLM

    Today (31st March, 2026), PubMatic announces the launch of the first Agentic advertising campaign in France, in partnership with trading desk Amnet. This campaign targets cooking enthusiasts and consumers of responsibly sourced French-produced meat, aiming for a high video completion rate.

    Mar 31, 2026Tech trendAIAdvertisingCampaign